Sportsbook Marketing Manager



About the role


Kindred is a group of 11 brands which together, form one of the World's largest online gaming businesses. We have over 1700 employees, spread across 15 international offices and have the stated aspiration of being the best online gaming business across all markets.  As Sportsbook Marketing Manager you will develop and drive local Sportsbook and Horse Racing marketing activities predominantly for the UK, Australian, Romanian and Italian market to frame and track competitive landscape, understand target market and identify market insights to inform product strategies and go-to-market activities. 


What you will do?


  • Produce localized Sportsbook and Horse Racing positioning, messaging, visuals, and themes that differentiate Kindred's product in the marketplace
  • Develop and deliver local Sportsbook marketing strategy to align short term success with long term Product and Market vision and strategy by planning and executing multi-channel marketing plans
  • Work closely with the relevant Customer Strategy Managers and the rest of the Customer Strategy team to define the local Sportsbook marketing calendar and deliver strategies that meet local aspirations and customer preferences
  • Understand the local Sportsbook customer base, identify opportunities and develop strategies
  • Develop expertise in a local market and provide insights/copy direction for customer communications
  • Conducting regular competitor analyses in local market and maintaining market place awareness
  • Manage positioning and promoting of new product feature launches within the market
  • Continuously collect and analyse data to understand the local customer base, their profile and motivations within the Sportsbook product
  • Give regular Sportsbook performance updates to local markets and highlight potential challenges and opportunities
  • Adapt global Sportsbook marketing activities to meet the local market needs
  • Be the local voice of the customer in the product planning process – work with the Sportsbook team to define and improve customer product experience from local perspectiv 


How will success be measured in this role?


  • Net retention
  • Market Sportsbook Retention
  • Market Sportsbook Active customers
  • Market Sportsbook GW
  • Market Sportsbook NDPs
  • UK Horse Racing Retention
  • UK Horse Racing Active customers
  • UK Horse Racing GW
  • UK Horse Racing NDPs


What have you done?


  • Great understanding of the Unibet Horse Racing Product.
  • Strategic marketing thinker with a proven ability to innovate, implement and optimise
  • Great organisation, planning and prioritization skills, with strong attention to detail
  • Passion for sports and Sportsbook product
  • Proactivity and ability to collaborate
  • Strong communications and stakeholder management
  • Excellent content knowledge and campaign experience


Application process


Click on the "Apply Now" button and complete the short web form. Please add a covering letter to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon.

Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, age, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework.


Close map
Kindred House, 17-25 Hartfield Road, Wimbledon, London, United Kingdom, SW19 3SE
  • Office:
  • Type of Employment:
    Full Time Permanent
  • Reference Number:
25 Days Holiday
Private Medical
Wellbeing Allowance
Maternity/Paternity leave
Eye test
3 days CSR leave
Anniversary awards
Travel loan
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