Digital Marketing Executive

Details

Work Location Type:
Hybrid
Office:
Sydney, Australia
Type of Employment:
Full Time Permanent
Reference Number:
CAM0144

About Kindred

Kindred Group is a digital entertainment pioneer bringing together nine successful online gambling brands, forming one of the largest online gambling groups in the world. Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% revenue is derived from harmful gambling.

Our global team of more than 2000 people represents 70+ nationalities. When you join Kindred, you'll be part of a collaborative, diverse and inclusive team that has your best interest at heart. We are a trusting company that knows the value of a healthy work-life balance. We offer a wide range of benefits, along with annual bonus, which is tied to both company and your individual performance.

The role

Reporting to the Digital Performance Manager (Australia), the Digital Marketing Executive will support the planning, implementation, and analysis of Unibet's digital marketing strategy, with a primary focus on Biddable Media (Performance Social, PPC, Programmatic & Mobile App Install). In this position, you will be responsible for driving top of funnel, acquisition and retention KPIs to our owned assets through innovative techniques and strategies across paid, owned and earned media.

The sports betting industry will provide you with a variety of exciting and challenging work, that will allow you to test your ideas and continually innovate. You will also work with our wider marketing team to refine and optimise our Biddable advertising strategies, overall customer acquisition strategies and conversion optimisation to maximise acquisition and customer lifetime value.

What you will do

Social Media Acquisition, Retention & Brand Awareness
Channels include but not limited to Facebook, Instagram, Twitter & Reddit

Effectively managing the campaign setup and trafficking
Managing the creative briefing process
Writing engaging and compliant ad copy
Monitoring, documenting and optimising campaign performance to reach targets
Analysing data, providing weekly & monthly reports with actionable insights
Actively testing and experimenting to apply the learnings to help drive the ultimate value

PPC Acquisition
Focus on customer acquisition through Google Ads

Effectively managing the account setup and ad hoc campaigns
Writing engaging and compliant ad copy
Actively monitoring, documenting and optimising campaign performance to reach CPA & revenue targets
Analysing data, providing weekly & monthly reports with actionable insights
Actively testing and experimenting to apply the learnings to help drive the ultimate value

Programmatic Display Advertising

Tech stack includes but not limited to: CM360, DV360, MOAT, Xandr DSP, Adform DSP

Effectively managing the Display & Video programmatic buying process
Independently applying the programmatic best practices across platforms
Managing the creative briefing process
Monitoring, documenting and optimising campaign performance to reach targets across the full funnel
Analysing data, providing weekly & monthly reports with actionable insights
Actively testing and experimenting to apply the learnings to help drive the ultimate value

Mobile App Acquisition
Collaborating with central (European) marketing teams

Supporting paid mobile app installation campaigns
App Store Optimisation
Managing the creative briefing process
Reporting and providing recommendations to wider team to improve performance

Search Engine Optimization
Collaborating with central (European) marketing teams

Supporting ongoing SEO initiatives including coordination of content and page updates etc.
Monitoring KPI performance and rankings
Reporting and providing recommendations to wider team to improve performance

Content Creation & Social Support

Supporting the wider marketing team with content ideation, creation, and execution
Providing support to the wider marketing team in organic and paid social media content

Your experience

Demonstrable 1+ years' experience implementing performance social media, SEM, programmatic display and/or SEO campaigns
Experience using Social Media marketing tools (Facebook Ad Manager, Twitter Ads, Reddit Ads)
Experience using Google AdWords
Experience in Programmatic buying (Xandr DSP, Adform DSP)
Experience in attribution, tracking & analytics (CM360, GA4, PBI, Excel)
Naturally data driven - understanding, formatting, and analysing data
Enthusiastic and eager to grow, learn and to bring ideas to the table

Our Way Of Working

Our world is hybrid.

A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.

Application Process

Click on the “Apply Now” button and complete the short web form. Please add your CV and covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon. Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, ages, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.