Our Story
Journey Towards Zero
Grow With Us
The Kindred Spirit
Hybrid Working

Our Story

Kindred Group is committed to delivering a thrilling, safe and secure experience to our 30 million customers worldwide.

Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society.

Over the last 25 years, we’ve created, developed and combined many of the world’s most successful online gambling brands, forming one of the largest online gambling companies of its kind.

At Kindred, you will join a global network, surrounded by talented and passionate teammates.

Read more on kindredgroup.com

Journey Towards Zero

At its best, gambling offers thrill and excitement. However, for a small percentage of people, gambling becomes harmful. We want all our customers to enjoy gambling as a form of entertainment. Our ambition is that zero percent of the revenue from our customers is generated from harmful gambling.

Read more on kindredgroup.com

Grow With Us

Your personal growth is the key to our success. So, it makes perfect sense that we always want to provide you with optimal conditions and enough challenges for on-the-job development.

With the right mindset and commitment, you will have the chance to develop both within your role and within the company.

Read more on kindredgroup.com

The Kindred Spirit

It takes all kinds of people to create a winning team. Without our global minds, we wouldn't be where we are today. The Kindred Spirit represents our culture, values, and employee experience. Our purpose to transform gambling helps us act decisively by providing a “north star” that guides our journey. It doesn't matter whether you work at home or in the office, we are one global team - Together as Kindred.

You are valued as a person first; we trust you to choose the work environment you find most productive and inspiring for your development. 

At Kindred, you'll join a global network surrounded by talented and passionate teammates who are here to create unforgettable experiences for our customers in a safe and fair environment. Join us on our journey to ensure a sustainable gambling industry for our customers. Today, tomorrow, and beyond.

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Hybrid Working

We know that with a healthy balance between home and work life, you will be both productive and efficient. At Kindred each team makes decisions on the best working environment for its members.

Our hybrid world allows you to focus on your goals and responsibilities rather than how many hours you are online.

Read more on kindredgroup.com
Our Story

“There’s so much flexibility for me to balance my home life and work life, it helps me feel relaxed.”
James - Organisational Design and Change Partner

Journey Towards Zero

“It’s extremely important for me to have a career with purpose. Kindred’s purpose to transform gambling is ambitious and keeps me challenged.”
Enzo - Head of CS Operations

Grow With Us

“Kindred sponsored my degree and gave me study time which enabled me to graduate with good results”
Usha - Financial Control and Treasury Director

The Kindred Spirit

“On my first day at Kindred, there was an opportunity to make a funny joke. When I heard everyone laughing, I knew I had found my people.”
Micha - HR Operations Analyst

Hybrid Working

“I feel fully trusted by the company to do my work from home.”
Nathan - CS Agent

Life At Kindred

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Facts & Figures

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Active B2C customers (FY 2023)
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Revenue GBP (FY 2023)
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Underlying EBITDA GBP (FY 2023)
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Our Locations

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Our Locations

Europe

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