SEO Lead Europe


The role


To help achieve strategic goals, we are looking to add a creative and technical SEO marketing mind to the existing team. We seek an experienced and motivated individual to create, modify and help execute Global and Local SEO strategies for multiple iGaming Brands.


You'll manage a team of specialists each dedicated to one market and aim to exceed market KPIs. As an SEO Lead you must demonstrate strong SEO knowledge and be able to manage, train and guide your team, helping them learn and deliver and grow professionally.


The role is part of a growing SEO team at the Malta office reporting to the SEO Manager. You will need to be organised, understand the bigger picture commercially, and take full responsibility of markets' performance from an SEO perspective. You will use your analytical and data-driven mind to interpret numbers into new proposals or actions and, while the role itself is a people management position, it requires a degree of hands-on work to smooth out the team's workflow.


What you will do


  • Ensuring high quality of work is maintained in your team
  • Report regularly on Market KPIs and flag up issues
  • Prioritise and delegate team tasks
  • Own the SEO channel performance on behalf all direct reports
  • Communicate and form good cohesion between the European SEO Executives and Local teams
  • Be comfortable using a range of SEO tools
  • Execute thorough audits when needed, seeking out opportunities from these
  • Coordination/approval of an internal outreach programme
  • Remain up to date on the latest industry trends, guidelines and algorithm updates
  • Develop team members
  • Work closely with the SEO Manager and deliver to his expectations


How you will be measured

  • Search Visibility Index
  • Organic traffic to sites and proportion of Organic Search traffic to overall traffic
  • New depositing player acquisition
  • Personal OKRs
  • Peer appraisal
  • Regular performance reviews with your line manager
  • Acting in line with Kindred Group values
  • Successful completion of all relevant training and other compliance activities that support Kindred's sustainable and responsible growth


Your experience

  • Someone with a deep understanding of SEO strategies
  • Highly organised, self-sufficient and self-motivated
  • Strong communication skills (verbal, written and presentational); numerate with an understanding of cost control
  • Problem-solving skills
  • A working understanding of the igaming industry
  • A creative and a pro-active thought process
  • Full proficiency in English language (both verbal and written)
  • At least 1-2 years of experience doing a similar Search Engine Optimisation role
  • A strong interest in our industry – sports/gaming/betting knowledge
  • Strong ability to work as a manager, a team member or individually
  • Passionate about SEO!
  • Marketing degree or a related online qualification
  • Experience with working with any CMS and Excel
  • Experience using Google Analytics and Search Console
  • Experience writing online content
  • Basic understanding of HTML, CSS and JavaScript


Application process


Click on the "Apply Now" button and complete the short web form. Please add a covering letter to let us know your motivation for applying and your salary expectation.  Our Talent Acquisition team will be in touch soon.


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The Centre Pjazza Tigné, Tigné Point, Tigne Point, Sliema, Malta
  • Reference Number:
  • Office:
  • Type of Employment:
    Full time permanent
26 Days Holiday
Private Medical
Wellbeing Allowance
Free Yoga
Free Meals
Maternity/Paternity leave
Eye test and Flu jab
3 days CSR leave
Anniversary awards
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