Marketing Strategist

About the Company

Kindred Group knows what it takes to be a major player in the sports and entertainment industry. As one of the world's largest providers of sports betting and online gaming, with over $1B in annual revenue, Kindred is now expanding into the US market via the Unibet brand.

Our Company's diverse workforce of over 1,500 includes over 50 different nationalities based all over the world. When you join our team, there is a guaranteed sense of belonging, inclusiveness and team spirit. This is an exciting and unique opportunity to join an established company growing in the US, and in the early days of online sports betting across the nation.


Job purpose/summary

Kindred is seeking an exceptional individual to join the US team in the role of Marketing Strategist. The individual will be responsible for managing the Unibet marketing calendar, that will tie in both Acquisition and Retention marketing. The Marketing Strategist will work with the available tools and stakeholders to maximize the impact of each campaign, through alignment of all communication channels and timely asset delivery.

The right candidate for this position will have experience working with digital, multi-channel campaigns, managing several stakeholders and working with tight timelines. It is imperative that this person has a take-charge and can-do attitude, has strong social and people skills with the ability to build trust. We are looking for someone friendly, patient, and enthusiastic with a great attention to detail.


Duties and responsibilities

  • Managing the Marketing calendar driven by the sports schedule and other popular events.
  • Collaborate closely with creative and brand teams, to create marketing assets that drive results and further the brand. Develop creative briefs and articulate constructive feedback.
  • Work closely with the Acquisition teams to ensure their needs are represented in each campaign brief and the assets are delivered on time, to prepare for campaign execution.
  • Work closely with the CRM team to ensure Acquisition driven campaigns are consistently represented in the whole consumer journey, and certain Retention campaigns are elevated when appropriate.
  • Define the scope of each campaign, including the media mix and full list of stakeholders.
  • Ensure Creative Consistency throughout each campaign and channels.
  • Creation and maintenance of planning tools and information sharing workflow.
  • Overseeing the quality of the creative delivery from the external and internal agencies. Manage the asset delivery schedule and budget, to ensure timely and cost-efficient production.
  • Ability to define the success of a campaign and adjust future campaigns based on learnings.
  • Share learnings, campaigns and success stories with other teams and departments.
  • Champion experimental marketing concepts and find opportunities in our competitive landscape to expand the fan base.


How you will be measured?

  • New Depositing Players
  • Production budget optimization
  • On-time delivery & launch
  • Campaign performance
  • Personal performance


What have you done?

  • 3-5 years of experience in digital marketing/advertising within a B2C business or agency;
  • Project management skills
  • Understand and appreciate the value of brand and creative strategy; track record of working successfully with an in-house and/or external agency/creative team
  • Good understanding of customer acquisition funnel and different drivers at each stage
  • Data-driven with strong understanding of KPI's for digital media and how they drive movement through the digital marketing funnel
  • Motivated self-starter who can work independently but also builds strong relationships and trust working across teams and integrating cross-functionally
  • Great organization, planning and prioritization skills, with strong attention to detail
  • Excellent written and verbal communication skills
  • Possess skills in finding solutions to complex problems in a timely and calm manner


Package, Perks and Benefits

  • Competitive pay, based on experience
  • supplemented health, dental and vision insurance, available on first day of employment
  • a generous 401k match; company matches up to 6% and is vested from day one
  • a $500 annual health and wellness allowance
  • generous PTO Allowance; 20 days annually and an additional day on your work anniversary
  • in-house training and development facilitated through Kindred Academy and LinkedIn Learning
  • Virtual social events


Application process

Click on the "Apply Now" button and complete the short web form. Our Talent Acquisition team will be in touch soon.

Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, age, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework.


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Unibet (Interactive), 55 Broad Street, 13th Floor, Manhattan, New York, USA, NY 10004
  • Office:
    Arlington, Virginia, Cherry Hill, New Jersey, Las Vegas, Nevada, Manhattan, New York
  • Type of Employment:
    Full Time Permanent
  • Reference Number:
Medical Insurance
20 days PTO
Life Insurance
Commuter Benefits
Life Cover and Income Protection
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