Website Executive - International Markets


About the role


As a website marketing executive, you will be responsible for maintaining the Kindred website portfolio in the English speaking international markets. A main responsibility will be building a weekly promotions calendar and uploading promotions to ensure that the right offers are uploaded and removed at the right time.


You will play an important role in ensuring strong collaboration with the Customer Support team by communicating promotions in advance so that customer requests are dealt with correctly and at the right times.


What you will do?


  • On-going site maintenance
  • Work closely with the Campaign Operations team to create, update and drive promotions
  • Manage and write local promotions including: market-wide onsite messages, push messages, prize draws
  • Pick winners and update leader boards
  • Manage promotional banners for all brands and lobbies
  • Highlight important sport events for the market
  • Develop the site content strategy in line with country marketing targets
  • Work with the Country Base Manager (CBM), Product teams and Brand teams to plan and develop site content, style and layout
  • Collaborate with the Marketing Optimisation team to increase site traffic, engagement and ARPU
  • Lead collaboration with regional teams to align on methodology, systems and reuse of content across the global organisation
  • Drive collaboration with Social Media and other internal teams with dependent processes
  • Work closely with the User Experience team to ensure optimum performance of all content
  • Develop capabilities to experiment regionally and share your learnings globally
  • Help to resolve CRM-related Customer Support issues


How will success be measured in this role


  • Net retention rate
  • Active customers
  • Reported gross win
  • Bonus spend vs budget
  • Customer satisfaction
  • Regular performance reviews with your line manager
  • Acting in line with Kindred Group values
  • Successful completion of all relevant training and other compliance activities that support Kindred's sustainable and responsible growth


What you have done?


  • Knowledge of HTML and content management systems
  • A keen focus on brand awareness, copywriting and an interest in sports
  • Ability to define a tone of voice and tailor it to regional audiences and platforms
  • Proven ability to create effective onsite messaging for campaigns and emails
  • Experience with website analysis to drive innovation
  • Robust communication skills at all levels


Application process


Click on the "Apply Now" button and complete the short web form. Please add a covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon.


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The Centre Pjazza Tigné, Tigné Point, Tigne Point, Sliema, Malta
  • Reference Number:
  • Office:
    London, Malta
  • Type of Employment:
    Full time permanent
26 Days Holiday
Private Medical
Wellbeing Allowance
Free Yoga
Free Meals
Maternity/Paternity leave
Eye test and Flu jab
3 days CSR leave
Anniversary awards
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