Social Media Advertising Team Lead


Social Media Advertising Team Lead


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  • Office:
  • Type of Employment:
    Full Time Permanent
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About Kindred

Kindred Group is a digital entertainment pioneer bringing together nine successful online gambling brands, forming one of the largest online gambling groups in the world. Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% revenue is derived from harmful gambling.

Our global team of more than 2000 people represents 60+ nationalities. When you join Kindred, you'll be part of a collaborative, diverse and inclusive team that has your best interest at heart. We are a trusting company that knows the value of a healthy work-life balance. We offer a wide range of benefits, along with an award-winning all-employee share program, which is a great opportunity to share in the company's success.

About the role

As Paid Social Media Advertising Team Lead you will be responsible for helping Kindred Group meet designated growth targets by designing, setting and implementing a world-class Paid Social Media customer acquisition strategy. You will be leading a team of in-house specialists and work alongside great teams of Digital Advertising experts within the Biddable Media department, to develop and identify cross-channel opportunities within the digital advertising space.


Extensive experience in customer acquisition through Paid Social Media advertising is essential, as you will be setting the Paid Social Media advertising strategy for all markets and brands within Kindred Group but also recommend best-in-class optimization techniques to your team, to ensure that acquisition targets are met.


Reporting into the Head of Biddable Media, this role is a perfect fit for a resilient digital advertising leader who would like to actively contribute to setting a successful digital marketing strategy and manage an in-house team of experts, without losing their hands-on approach to Paid Social Media campaigns' optimizations. 


What will you be doing?

  • Design, set and implement the Paid Social Media Advertising strategy for all Kindred products, markets and brands, identifying opportunities to drive profitable growth via customer acquisition through Paid Social Media channels, such as Facebook, Twitter, Snapchat and Reddit;
  • Work towards reaching and exceeding customer acquisition targets for Paid Social Media channel;
  • Budgeting, forecasting and reporting to senior stakeholders on a regular basis;
  • Lead and coach a team of in-house specialists (direct reports), sharing best practices and learnings internally;
  • Work closely with local teams to set Paid Social strategy and targets by market;
  • Managing the relationship with a wide range of stakeholders, including app developers, to make sure Paid Social Media pixels and SDKs are fully implemented and working;
  • Troubleshooting Paid Social Media technical queries and representing the channel in any strategic meeting
  • Optimize current process workflows within the Paid Social Media team to improve the allocation of resources;
  • Collaborate with the Content Team for any cross-department project involving Organic and Paid Social Media
  • Keeping abreast with the latest updates and trends in the Digital Advertising space 


What have you done?

  • Fluent in English, both written and spoken is essential;
  • Track record of 5+ successful years working within Paid Social Media and managing a team, either agency or client side, preferably dealing with customer acquisition and app advertising
  • Educated to a degree level is preferred


Kindred Benefits

  • Life assurance, income protection, Personal private health cover.
  • 25 annual vacation days.
  • £300 a year wellbeing allowance.
  • Charity Days – up to 3 days paid leave to support charity related activities.
  • You will be automatically enrolled into the Kindred LTS Pension Plan.
  • Enhanced Maternity, Paternity and shared parental leave policy.

Our Way Of Working

Our world is hybrid.

A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.

Application Process

Click on the “Apply Now” button and complete the short web form. Please add your CV and covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon. Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, ages, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.



  • Work Location Type:
  • Office:
  • Type of Employment:
    Full Time Permanent
  • Reference Number:


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Kindred House, 17-25 Hartfield Road, Wimbledon, London, United Kingdom, SW19 3SE


Well-being allowance
Learning and development opportunities
Inclusion networks
Charity days
Long service awards
Private medical insurance
Life assurance and income protection
Employee Assistance Programme

Meet the recruiter

Shaun Pink

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