SEO Team Lead

#LI-Hybrid #LI-JM2

About the role:


The SEO TeamLead Region 2, will be a member of the SEO division within the Marketing Services Team. They will develop and execute SEO strategy in Kindred's Region 2 markets and will report into the Head of Search Engine Marketing. The SEO Lead will be focused on partnering with cross-functional teams to drive SEO initiatives and have a passion for using data to provide thought leadership, team leadership/management skills, innovation, and tactical optimisation. The position requires a highly-energised, persuasive, self-motivated ‘people-person' with strong technical and analytical skills, a high detail-orientation and excellent written and verbal communication. This position will expertly manage a team of up to six SEO Executives.


What will you be doing?


Key accountabilities for all Kindred Brands:

  • Defining SEO success, working closely with analysts' reporting, and communicating performance and insight to show progress toward performance and achieving Team/Group KPIs
  • Build strong, trusted relationships with key stakeholders to become a reliable source and partner
  • Leverage assigned budget wisely amongst projects using trusted third party providers
  • Participate in, and report findings of, comprehensive Website Audits and Competitive Search Analyses.
  • Have a mastery of succinct business-writing skills in client communications, decks, internal memos.
  • Remain on point with latest industry trends, guidelines, and search algorithm changes.
  • Define, prioritize, and manage the execution of key SEO strategic and tactical initiatives.


Skills, and experience:

  • Strong, demonstratable SEO experience either in an agency or client-side is essential.  Active, hands-on optimization experience is required.
  • People and Team Management experience
  • Taking the lead in projects involving internal stakeholders both at Market level and those from a non-marketing (technical) background.
  • Quickly integrate and pick up working processes within and outside of the SEO team at a wider Group level
  • Ability to write coherently, be able to present your ideas in an organised clear manner
  • A unique balance of disciplined strategic thinking, creative passion, and a willingness to stay hands-on
  • Articulating and communicating the impact that Technical Structure, Design & Development, Content, Navigation, Branding/Marketing, Performance, Website Functionality have on SEO
  • Experience using and interpreting web analytics data
  • Experience of a corporate CMS and an understanding of the impact this can have on SEO
  • Basic/Intermediate HTML understanding
  • Ability to perform research, analyse websites, document changes, and make decisions
  • Paid search experience is not essential but you will have a base understanding of how SEO and Google Ads synergise.
  • Social media awareness and its potential impact on Search
  • A mastery of the fundamentals; Page titles, meta tags, headers, URL structure, link anchor text.



BA in Marketing, Comms, Media Sciences, Journalism, Computer Science, or Engineering is preferred


Application process

Click on the "Apply Now" button and complete the short web form. Please add a covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon.


Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, age, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.


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The Centre Pjazza Tigné, Tigné Point, Tigne Point, Sliema, Malta, TPO 0001
  • Office:
  • Type of Employment:
    Full Time Permanent
  • Reference Number:
Flexible Working
Private Medical
Wellbeing Allowance
Free Yoga
Subsidised Meals
Maternity/Paternity leave
Employee Assistance Programme
3 days CSR leave
Anniversary awards
Life Cover and Income Protection
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