SEO Executive


SEO Executive


  • Work Location Type:
  • Office:
  • Type of Employment:
    Full Time Permanent
  • Reference Number:

About Kindred

Kindred Group is a digital entertainment pioneer bringing together nine successful online gambling brands, forming one of the largest online gambling groups in the world. Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% revenue is derived from harmful gambling.

Our global team of more than 2000 people represents 60+ nationalities. When you join Kindred, you'll be part of a collaborative, diverse and inclusive team that has your best interest at heart. We are a trusting company that knows the value of a healthy work-life balance. We offer a wide range of benefits, along with a hybrid working model which allows flexibility between working from home and enjoying our superb office facilities.

The role


Kindred is looking to add a creative and technically sound marketing prospect to our existing SEO team. We seek a motivated individual to modify and execute SEO (Search Engine Optimisation) strategies for the Kindred brands, aiming to exceed the market KPIs. As an SEO Executive this person would demonstrate a strong ability to learn quickly, develop an interpretation of SEO needs, and eventually help relevant stakeholders do the same.
The role itself is part of an established SEO team at the our Malta office reporting to the SEO Lead. The role requires the candidate to be organised, understand the bigger picture commercially, and take full responsibility of Markets' performance from an SEO perspective. The candidate should be pro-active on initiatives and market relationships, analytical and data-driven, someone who can interpret performance metrics into new proposals or actions, with a significant degree of hands-on work solving problems and executing necessary solutions to rise above the competition.
What will you be doing? 

  • Own the SEO channel performance in given markets for brands Unibet and 32Red
  • Contribute towards improving the Unibet App Store presence in given markets
  • Report regularly on Market KPIs and flagging issues
  • Be comfortable using a range of SEO tools
  • Ensuring a high quality of work is maintained
  • Execute thorough audits when required, seeking out opportunities 
  • Remain up to date on the latest industry trends, guidelines and algorithm updates
  • Develop professionally and personally as part of a thriving team dynamic
  • Work closely with the SEO Lead to deliver to their expectations  

How will you be measured? 

  • Search Visibility Index in your markets
  • Organic traffic to sites and proportion of Organic Search traffic to overall traffic
  • New depositing player acquisition
  • M1 revenue in your target markets
  • A high benchmarked payback % on revenue; Gross revenue / marketing spend

Who are you? 

  • Someone with an understanding of SEO 
  • Highly organised, self-sufficient and self-motivated 
  • Strong communication skills (verbal, written and presentational); numerate with an understanding of cost control 
  • Problem-solving skills 
  • A basic understanding of the iGaming industry
  • A creative and a pro-active thought process
  • Proficiency in English language (both verbal and written)
  • Preferred experience doing a similar Search Engine Optimisation role
  • Worked well within a team environment elsewhere 


  • Experience with working with a CMS and in Excel 
  • Experience using Google Analytics and Google Search Console 
  • Experience writing online content
  • A basic understanding of technical frameworks and how they pertain to SEO strategy




Our Way Of Working

Our world is hybrid.

A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.

Application Process

Click on the “Apply Now” button and complete the short web form. Please add your CV and covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon. Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, ages, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.



  • Work Location Type:
  • Office:
  • Type of Employment:
    Full Time Permanent
  • Reference Number:


Close map
The Centre Pjazza Tigné, Tigné Point, Tigne Point, Sliema, Malta, TPO 0001


Well-being allowance
Learning and development opportunities
Inclusion networks
Charity days
Long service awards
Private medical insurance
Life assurance and income protection
Employee Assistance Programme

Meet the recruiter

Desmond Griffiths

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