Senior Paid Social Manager

Kindred Group #LI-DA1


Over the last 20 years, Kindred Group has brought together 11 of Europe's most successful online gambling brands – forming one of the largest online gambling companies in the world.


About the role


The Paid Social team are part of the wider Biddable Media team at Kindred. We are an internal media planning, buying and account management arm, servicing the paid social requirements for 5 brands across 6 international markets.

As a Senior Paid Social Manager, you will take a lead role in shaping and implementing the media strategy for Unibet USA primarily, as well as 3-4 additional Kindred Group brands in our European markets.  You'll be expected to draw on your performance marketing, social media, sports and creative knowledge to enhance the current level of delivery.  

Working with the Team Lead you will be responsible for defining the most effective media strategy, channel approach, audience targeting and optimisation strategy for your assigned markets. Our team have a genuine desire to champion social media within the business, therefore, you will be constantly striving to improve performance and help drive innovation.  


Key Requirements


  • Deep knowledge of the paid social media environment
  • 3 – 5 Years' experience in a similar role, either agency or client side
  • A minimum of 1 years' experience working on a direct response; ecommerce; sportsbook or casino brand within the paid social space
  • Highly numerate and used to working with data. You will be an advanced Excel user; capable of turning complex data into actionable insights and visually polished presentations
  • A good knowledge of the sporting landscape (US sports would be highly preferable) and an interest in working within the sports betting and gaming industry
  • A pro-active problem solver, who looks for solutions and constantly strives to bring new ideas and ways of working to the team
  • Excellent knowledge across all paid social platforms and advertising formats and a good understanding of how paid social fits into the wider digital advertising mix
  • Facebook Blueprint Certification preferred
  • Experience working with Apps Flyer and Power BI preferred

Close map
Kindred House, 17-25 Hartfield Road, Wimbledon, London, United Kingdom, SW19 3SE
  • Office:
    London, Malta
  • Type of Employment:
    Full Time Permanent
  • Reference Number:
25 Days Holiday
Private Medical
Wellbeing Allowance
Maternity/Paternity leave
Eye test
3 days CSR leave
Anniversary awards
Travel loan
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