Senior Content Manager - Belgium (French Speaking)


Senior Content Manager - Belgium (French Speaking)


  • Work Location Type:
  • Office:
  • Type of Employment:
    Full Time Permanent
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About Kindred

Kindred Group is a digital entertainment pioneer bringing together nine successful online gambling brands, forming one of the largest online gambling groups in the world. Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% revenue is derived from harmful gambling.

Our global team of more than 2000 people represents 60+ nationalities. When you join Kindred, you'll be part of a collaborative, diverse and inclusive team that has your best interest at heart. We are a trusting company that knows the value of a healthy work-life balance. We offer a wide range of benefits, along with an award-winning all-employee share program, which is a great opportunity to share in the company's success.

Senior Content Manager Belgium:

Do you have a passion for sports and do you want to join a company that will allow you to explore your passion to the fullest?

We are looking for a Senior Content Manager for Belgium, who will be responsible for the strategic positioning and execution of content across our Unibet site, social media and communications for the Belgian market.

What you will do:

  • Work closely with Content Management Team Lead to manage communication between central team and local markets (shared planning, reporting and meetings to create efficiencies and shared learning etc)
  • Own the content plan for the market.
  • Develop the content strategy (across all channels) aligned with short-term and long-term Country Marketing Targets
  • Review key analysis on performance of content and optimise activity towards KPIs
  • Strong collaboration with optimization, analytics and UX teams to guide strategy
  • Adopting the use of new channels, in line with changing user behaviour, commercial goals and business intelligence/ insights
  • Responsible for providing direction and management to internal design & development teams, agencies and/or third parties in the creation of marketing, advertising and influencer content
  • Responsible for providing feedback and direction to internal design & development teams, agencies and/or third parties to ensure the smooth running of the any content related digital properties or content management systems as/when required
  • Expected to keep up with industry and content trends as applicable to their role and actively contribute ideas and share insights with stakeholders with the support of the wider team
  • Writing engaging campaign emails, newsletters, landing pages, onsite banners and other marketing copy for online gaming and sports betting brands for both content activity and wider marketing communications
  • Producing brand communications that not only follow the guidelines and tone of voice, but appeals to our customers and inspires action
  • Support content managers with operational tasks where needed
  • There will be a requirement to work some evenings and weekends

Your experience:

  • Excellent written and verbal skills in French language with strong attention to detail
  • 360 knowledge of social media marketing; with demonstrated experience working with Twitter, YouTube, Facebook and Instagram
  • Good knowledge of site marketing and experience in creating on-site messaging
  • A good understanding of how the gaming industry works; both Casino and Sportsbook marketing
  • An ability to think creatively and be pro-active about coming up with ideas and new ways of working. Not afraid to challenge the statu quo
  • Demonstrated experience in creating content that has delivered tangible results
  • An awareness of the role and importance of brand reputation in the new media age.
  • Experience in community management, online content trends and digital marketing techniques is required
  • Great knowledge of sports and local trends preferred

What do we offer?  

⚑ A great team of passionate analysts and engineers. 

🌍 Mix of 60+ nationalities and Swedish culture in an English-speaking environment. 

πŸŒ† Awesome offices with ergonomic desks, pool and table tennis tables, VR area, gym and yoga area, subsidised lunch, free breakfast on Thursday, daily fresh fruit. 

πŸ›« 25 days paid vacation plus bank holidays. 

🌳 3 days CSR leave. 

πŸ“ˆ Employee share plan. 

πŸ“— Training budget, conferences, access to LinkedIn Learnings and mentoring programmes. 

βš•οΈ Private medical insurance & life assurance. 

πŸ‘Ά Enhanced maternity, paternity, and shared parental leave. 

🚲 Β£300 Wellbeing allowance. 

πŸ’± Up to 8% matched pension contributions. 

🏑 Flexible working. 

πŸ’Ό Occasional travel to other Kindred Group offices including Stockholm, Malta, Gibraltar & Madrid. 

β˜• Meetups and calendar of social events in the office. 

Our Way Of Working

Our world is hybrid.

A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.

Application Process

Click on the “Apply Now” button and complete the short web form. Please add your CV and covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon. Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, ages, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.



  • Work Location Type:
  • Office:
  • Type of Employment:
    Full Time Permanent
  • Reference Number:


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The Centre Pjazza Tigné, Tigné Point, Tigne Point, Sliema, Malta, TPO 0001


Well-being allowance
Learning and development opportunities
Inclusion networks
Charity days
Long service awards
Private medical insurance
Life assurance and income protection
Employee Assistance Programme

Meet the recruiter

Shaun Pink

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