Senior Content Designer


Senior Content Designer


  • Work Location Type:
  • Office:
  • Type of Employment:
    Full Time Permanent
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About Kindred

Kindred Group is a digital entertainment pioneer bringing together nine successful online gambling brands, forming one of the largest online gambling groups in the world. Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% revenue is derived from harmful gambling.

Our global team of more than 2000 people represents 70+ nationalities. When you join Kindred, you'll be part of a collaborative, diverse and inclusive team that has your best interest at heart. We are a trusting company that knows the value of a healthy work-life balance. We offer a wide range of benefits, along with annual bonus, which is tied to both company and your individual performance.

The role

We're looking for a Senior Content Designer who can build simple, human and engaging experiences to join our fast-growing content design team here at Kindred Group!  

As a Senior Content Designer will work closely with Content designers, Product designers, the UX team and business stakeholders to ensure outcomes are insight driven, well explored and have been fully considered in line with the design process.

Our UX team is built on friendliness, kindness, trust and respect. Content designers create great customer experiences while also generating impact for our business. If you're looking to join a collaborative team where everyone has a voice and can contribute, then please apply.

What you will do

  • Strong product thinking, writing, and design skills demonstrated through a portfolio.
  • Experience in leading content projects and contributing individually.
  • Exemplary English writing skills focused on readability.
  • Significant experience in content design, including content guides, standards, and guidelines.
  • Demonstrable understanding of design iteration, problem-solving, and content hierarchy.
  • Proven ability to use content to enhance product experiences.
  • Outstanding communication skills, capable of working with and influencing others.
  • Develop hypotheses around design decisions and adapt based on user feedback.
  • Ability to present the rationale for design decisions and influence stakeholders.
  • Understanding and application of UX best practices and accessibility guidelines.
  • Proficiency in collaborative UX tools like Figma and Miro.
  • Ability to thrive in dynamic environments managing multiple workstreams.

Your experience

  • Design, simplify and deliver content to make evolving regulatory requirements clear and compliant.
  • Collaborating with product managers, researchers, and designers to develop user-centred solutions.
  • Iterate product content based on user research findings and feedback.
  • Work with stakeholders and development teams on localisation and translations and improving these processes.
  • Promote human-centred design principles, focusing on readability and creativity.
  • Maintain a focus on business priorities while simplifying complex user interactions into seamless experiences.
  • Ensure content coherence across all user experience touchpoints.
  • Contribute to the content and UX community through critiques, skill sharing, and advocating for content design.
  • Act as a mentor and collaborator, fostering a positive and inclusive team culture.
  • Contribute to the content library initiative to develop reusable content components.


Our Way Of Working

Our world is hybrid.

A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.

Application Process

Click on the “Apply Now” button and complete the short web form. Please add your CV and covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon. Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, ages, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.



  • Work Location Type:
  • Office:
  • Type of Employment:
    Full Time Permanent
  • Reference Number:


Close map
Kindred House, 17-25 Hartfield Road, Wimbledon, London, United Kingdom, SW19 3SE


Well-being allowance
Learning and development opportunities
Inclusion networks
Charity days
Long service awards
Private medical insurance
Life assurance and income protection
Employee Assistance Programme

Meet the recruiter

Lisa Begum

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