Product Owner, CMS

The role



Kindred Group is one of the world's largest online gambling businesses. The Online Gambling industry is currently going through a big transformation with a substantial number of new technologies and services emerging to support the increasingly complex industrial demands. We are now looking for a Product Owner for our Content Management Services (CMS) team to accommodate the groups' business needs and secure the delivery of the best user experience on the market.


Our delivery organization consists of seven Customer Experiences working closely with the Experience Hub to identify opportunities to maximize business and create customer value. You will be working in the Experience Hub, a newly formed entity that has been set up to support the seven Experiences. You will be supporting each Experience Owner and executing on all our key Customer Experiences, work across several customer journeys, across all brands and channels and contribute to create experiences that set industry standards for delighting customers, and contribute to maximum agile flow of delivery, efficiency and productivity.


In this role, you will be a vital and very important part of the customer experience and will be managing and coordinating work across our CMS backlog, working closely with our content management system end-users and making sure we deliver high quality products. You will also play a key role in redefining how content is managed within the organisation, whereby ensuring a solution that is fully aligned with the business' needs, its current Technical architecture, and Experience-led delivery setup, in a scalable and flexible manner.


As Product Owner within Kindred Group, you are highly empowered, which means you will have control over your own work and are expected and encouraged to take on new tasks without someone managing you in detail. The successful candidate has extensive knowledge and experience in managing content within the advertising/digital media/entertainment space (or similar) and has a proven track record in delivering high quality solutions to customers and the business.


You are not afraid to dig in when pressure is on and feel pride in delivering the best at all times with a friendly attitude.



What you will do



Acting as a Tech Delivery expert and Leader

  • Deploy agile development and delivery methods, ensuring that principles of human centered design thinking are embraced through the delivery process with the aim of delivering world class experiences and customer journeys.
  • Liaise with Kindred business delivery teams and key business stakeholders to secure efficient management of two critical backlogs and handling of new business initiatives.
  • Ensure maximum business value of scheduled work, define business and technical requirements, translate them into workable Epics and User Stories and ensure timely deliveries of the backlog items.
  • Support the teams by participating in scrum ceremonies like daily, backlog grooming and planning.
  • Provide full visibility and transparency on capacity planning for the backlogs and clearly communicate capacity and estimations to key stake holders.
  • Track the effectiveness and productivity (i.e: velocity, burn down, other relevant metrics) of the teams against expected deliveries.
  • Improve work processes together with the teams to maximize throughput.
  • Engage close communication with relevant stakeholders such as business owners, UX, Product Owners and tech teams on upcoming and ongoing business initiatives and release schedules, secure visibility of feature progress.
  • Act like a lead coordinator when needed, feel comfortable managing deliveries from start to end and drive development and project progress across multiple teams and backlogs.

Acting as an Experience and Change Ambassador

  • Work alongside the Experience Owners on executing Kindred's key experiences, across several customer journeys, across all brands and channels and contribute to create experiences that set industry standards for delighting customers, and contribute to maximum agile flow of delivery, efficiency and productivity.
  • Develop the CMS Roadmap together with the Experience Owners, delivery teams and key stakeholders.
  • Support the strategic vision for the Kindred delivery engine by actively contributing to new ways of working and structuring your backlogs.


Acting as a Customer Champion

  • Own the customer data for the product, understand what is working and what needs to be improved.
  • Use all available customer understanding and analytics tools for product decisions purposes.
  • Exhibit a “customer first” behavior, step into our customer shoes and constantly find improvements.
  • Engage CX/UX teams with dilemmas and incorporate these teams in the weekly schedule and establish ways of working with these teams.
  • Know which items requires UX/CX input and which do not.



How success will be measured in this role

  • Fulfilment of OKRs 
  • Regular performance reviews with your line manager 
  • Acting in line with Kindred Group values 
  • Successful completion of all relevant training and other compliance activities that support Kindred's sustainable and responsible growth 



Your Experience

  • Proven experience and knowledge in one or several content management systems and CMS technology
  • Minimum of 3 years experience as a Product Owner
  • Genuine passion for customer interaction and perception of used services
  • Fantastic communication and presentation skills
  • Creative and Strategic thinker with a positive attitude
  • Have a data and evidence driven mind-set in decision making
  • Excellent English speaking and writing skills
  • Experience from working in the online gambling industry is an advantage
  • Experience from working with CX and analytics tools
  • Solid Experience with Agile development approach
  • Must thrive in multi-tasking, quick moving, demanding environment
  • Willingness to travel on monthly basis (post-Covid)


Personal attributes

You are an outgoing and social person with a mature and positive attitude who puts pride in being part of the whole product lifecycle. You enjoy problem solving and have an interest in innovative ideas and technologies to help you achieve team goals. You naturally seek to understand the big picture and have the ability to transform strategy and vision into action plans and deliverables. You are hands on and result driven. You are a natural leader and a team player; you enjoy working in a team and see the benefits from teamwork. You love to work with development and latest technologies, to demonstrate work and inspire others.


We're looking forward to receiving your application!



Application process

Click on the "Apply Now" button and complete the short web form. Please add a covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon.

Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, age, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework.



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Regeringsgatan 25, Stockholm, Sweden, 111 53
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  • Type of Employment:
    Full Time Permanent
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25 - 30 Days Holiday
Private Medical
Wellbeing Allowance
Fresh Fruit
Free Breakfast Friday's
Premium Parental Leave
Eye test
3 days CSR leave
Anniversary awards
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