Product Marketing Manager - Sportsbook

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Product Marketing Manager - Sportsbook

Details

  • Work Location Type:
    Hybrid
  • Office:
  • Type of Employment:
    Full Time Permanent
  • Reference Number:
    MAR1291

About Kindred

Kindred Group is a digital entertainment pioneer bringing together nine successful online gambling brands, forming one of the largest online gambling groups in the world. Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% revenue is derived from harmful gambling.

Our global team of more than 2000 people represents 60+ nationalities. When you join Kindred, you'll be part of a collaborative, diverse and inclusive team that has your best interest at heart. We are a trusting company that knows the value of a healthy work-life balance. We offer a wide range of benefits, along with an award-winning all-employee share program, which is a great opportunity to share in the company's success.

About the Role: 

As a Product Marketing Manager for our Sportsbook vertical, you will be responsible for developing and driving core marketing activities to frame and track the competitive landscape, understand the target market, and identify market insights to inform product strategies and go-to-market activities. You will be expected to assess the competitive landscape, develop core product positioning, messaging, and differentiated value propositions for the Sportsbook product across Kindred's brands and markets, and ensure product narratives resonate with customers and speak to their challenges and pain points.

 

At Kindred Group, we pay great attention to player safety and sustainability. Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% of revenue is derived from harmful gambling. 

 

Key Responsibilities: 

  • Assess the competitive landscape and develop the core product positioning, messaging and differentiated value propositions for the Sportsbook product across Kindred's brands and markets 
  • Secure product and message market fit 
  • Influence product feature roadmap, make clear recommendations that improve customer experience 
  • Understand ins and outs of the Sportsbook customer base, identify opportunities and develop strategies
  • Conduct customer and competitor analysis and provide insights of threats and opportunities to Marketing and Product teams 
  • Ensure product narratives resonate with customers and speak to their challenges and pain points 
  • Act as marketing point of contact for relevant product teams 
  • Analyse existing and develop new promotional mechanics for Sportsbook vertical 
  • Manage positioning and promoting of new Sportsbook product feature launches internally and externally across the market and Brand portfolio 
  • Continuously collect and analyse data to understand the customer base, their profile and motivations within the Sportsbook product 
  • Work in a matrix team with the rest of the Sports Product Marketing team in order to share knowledge and build joint strategies wherever possible

 

Requirements: 

  • Great understanding of Sportsbook, both as a sport and a product. 
  • Strategic marketing thinker with a proven ability to innovate, implement and optimize. 
  • Great organisation, planning, and prioritisation skills, with strong attention to detail.
  • Passion for sports. 
  • Proactivity and ability to collaborate. 
  • Strong communications and stakeholder management.

Kindred Benefits

  • Life assurance, income protection, Personal private health cover.
  • 25 annual vacation days.
  • £300 a year wellbeing allowance.
  • Charity Days – up to 3 days paid leave to support charity related activities.
  • You will be automatically enrolled into the Kindred LTS Pension Plan.
  • Enhanced Maternity, Paternity and shared parental leave policy.

Our Way Of Working

Our world is hybrid.

A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.

Application Process

Click on the “Apply Now” button and complete the short web form. Please add your CV and covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon. Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, ages, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.

 
 

Details

  • Work Location Type:
    Hybrid
  • Office:
  • Type of Employment:
    Full Time Permanent
  • Reference Number:
    MAR1291

Location

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Location
Kindred House, 17-25 Hartfield Road, Wimbledon, London, United Kingdom, SW19 3SE
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Benefits

Well-being allowance
Learning and development opportunities
Inclusion networks
Charity days
Long service awards
Private medical insurance
Life assurance and income protection
Employee Assistance Programme
Pension

Meet the recruiter

Jamie Marwood

jamie.marwood@kindredgroup.com

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