About the Role: 

As a Product Marketing Manager for our Sportsbook vertical, you will be responsible for developing and driving core marketing activities to frame and track the competitive landscape, understand the target market, and identify market insights to inform product strategies and go-to-market activities. You will be expected to assess the competitive landscape, develop core product positioning, messaging, and differentiated value propositions for the Sportsbook product across Kindred's brands and markets, and ensure product narratives resonate with customers and speak to their challenges and pain points.

At Kindred Group, we pay great attention to player safety and sustainability. Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% of revenue is derived from harmful gambling. 

Key Responsibilities: 

• Assess the competitive landscape and develop the core product positioning, messaging and differentiated value propositions for the Sportsbook product across Kindred's brands and markets 
• Secure product and message market fit 
• Influence product feature roadmap, make clear recommendations that improve customer experience 
• Understand ins and outs of the Sportsbook customer base, identify opportunities and develop strategies
• Conduct customer and competitor analysis and provide insights of threats and opportunities to Marketing and Product teams 
• Ensure product narratives resonate with customers and speak to their challenges and pain points 
• Act as marketing point of contact for relevant product teams 
• Analyse existing and develop new promotional mechanics for Sportsbook vertical 
• Manage positioning and promoting of new Sportsbook product feature launches internally and externally across the market and Brand portfolio 
• Continuously collect and analyse data to understand the customer base, their profile and motivations within the Sportsbook product 
• Work in a matrix team with the rest of the Sports Product Marketing team in order to share knowledge and build joint strategies wherever possible

Requirements: 

• Great understanding of Sportsbook, both as a sport and a product. 
• Strategic marketing thinker with a proven ability to innovate, implement and optimize. 
• Great organisation, planning, and prioritisation skills, with strong attention to detail.
• Passion for sports. 
• Proactivity and ability to collaborate. 
• Strong communications and stakeholder management.

Kindred Benefits

• Life assurance, income protection, Personal private health cover.
• 25 annual vacation days.
• £300 a year wellbeing allowance.
• Charity Days – up to 3 days paid leave to support charity related activities.
• You will be automatically enrolled into the Kindred LTS Pension Plan.
• Enhanced Maternity, Paternity and shared parental leave policy.