PPC Manager

About Kindred


Over the last 20 years, Kindred Group has brought together 9 brands, which together form one of the largest online gambling companies globally. With so many proud achievements to look back on, our future goal is simple – to be the number one operator across all our markets.


As a listed and regulated company, Kindred Group pays great attention to player safety and sustainability. Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% of revenue is derived from harmful gambling.



About the role



As PPC Manager you will be responsible for defining, implementing and optimizing best-in-class strategies across paid search & YouTube in your designated markets to drive new customers' acquisition and revenue growth for selected Kindred brands.



You will manage large budgets and work alongside digital marketing teams within the wider Biddable Media department, to develop and identify customers' acquisition opportunities within the digital advertising space. You will be able to grow and develop within an in-house centre of excellence and an ever-growing and dynamic media department.



Successful candidate will have a strong and proven record of PPC experience, ideally developed within a Media Agency and a performance-driven team; resiliency, self-motivation and eagerness to constantly learn and improve are essential requirements for this role.



What will you be doing:

  • PPC account management of multiple accounts across Casino, Sportsbook and Poker, across selected markets;
  • Setting up, Managing, Optimizing and reporting on the performance of PPC campaigns in the designated markets of responsibility
  • Working closely with the PPC Team Lead in defining and executing strategies across all brands and markets
  • Focusing towards set KPIs (New Customers, Revenue, Cost Per Acquisition) and optimizing towards them;
  • Interacting with local internal stakeholders, such as Country Managers, local Digital Marketing Managers and other teams within and beyond digital advertising
  • Interacting with external partners, such as Google and Microsoft;
  • Post-campaign performance analysis and evaluation
  • Regular reporting on the performance to the main stakeholders (weekly, monthly and quarterly), including Quarterly Business Reviews
  • Keeping abreast of any industry developments in technology



What have you done? Experience / Skills required:

  • 2 years of PPC experience, ideally in a performance-driven environment (main KPIs being CPA and/or ROI)
  • Experience using third party analytics tools (Adobe Analytics, Google Analytics)
  • Experience using bid management tools (Marin, Kenshoo, DoubleClick, etc.)
  • Great English language skills – both written and spoken
  • Great communications skills
  • Experience in online marketing buy side / demand side platforms (eg. DSPs, AdWords, Facebook Power Editor)
  • Strong Excel skills



Kindred Benefits

  • Life assurance, income protection, Personal private health cover.
  • 25 annual vacation days
  • £300 a year wellbeing allowance
  • Charity Days – up to 3 days paid leave to support charity related activities.
  • You will be automatically enrolled into the Kindred LTS Pension Plan.
  • Enhanced Maternity, Paternity and shared parental leave policy.



Application process



Click on the "Apply Now" button and complete the short web form. Please add a covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon.



Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, age, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.



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Kindred House, 17-25 Hartfield Road, Wimbledon, London, United Kingdom, SW19 3SE
  • Office:
    London, Malta
  • Type of Employment:
    Full Time Permanent
  • Reference Number:
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