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Paid Social Advertising Team Manager

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Paid Social Advertising Team Manager

  • Reference Number:
    COM1169
  • Office:
    London, Malta
  • Type of Employment:
    Full time permanent

Location: Wimbledon, UK or St Julian's Malta
Reporting to: Head of Biddable and Media
Department: Biddable and Media
Hours of work: Full-time, permanent 

 

About the role

As a Paid Social Advertising Team Manager you will be responsible for implementing a world class digital advertising strategy through our Paid Social Advertising activities. You will manage a team of specialist and work with people who have great knowledge when it comes to digital advertising. You will be able to offer your insight and implement according to best practices in media as well as in iGaming business.

You have the capabilities to demonstrate your knowledge in the areas of Facebook, Instagram, Twitter and other platforms of Social Advertising not only in good communication but in practice as well. You are able to tie in together business needs and Paid Social Advertising offering and communicate this to key stakeholders and also deliver.

 

What will you be doing?
  • Enhance the performance and build on the current Paid Social Advertising set-up, create a clear team structure and succession plans for development of the activities and team.
  • Develop Paid Social Advertising strategies for different brands and markets 
  • Work with head of departments, country managers and marketing managers to grow revenue and achieve digital (Paid Social Advertising) targets
  • Oversee the reporting and analysis across the Paid Social Advertising offering to deliver better ROI
  • Have the ability to optimise campaigns, analyse the statistics and to educate paid social advertising executives on the best performing areas across the brands
  • Have the ability to clearly communicate how social advertising activities drive business needs
  • Own the technical radar of tools for Paid Social Advertising 
  • Work closely with the Marketing Intelligence team to leverage technology platforms, tools and web analytics to drive campaign efficiency and performance
  • Work closely with other on-demand channels like PPC, Mobile and Programmatic to leverage channel synergies in a competitive landscape
  • Align work with the inhouse content marketing team
  • Handle budgeting in Facebook, Twitter and – with good communication
  • Ability to leverage new social advertising platforms
  • Understanding the difference between different attribution models 

 

What have you done?
  • Circa four to six years’ experience in Paid Social Advertising management, team management.
  • Ideally previously working for the iGaming industry / Media Agency
  • At least two - three years hands-on experience in Paid Social Advertising
  • Strong management skills and experience of building and growing teams
  • Thorough understanding of how Social Media Advertising platforms work –analytics, audience research, tracking, bid optimization and technical integrations
  • Proven experience in leading complex and effective campaigns through any social media advertising platforms such as (but not limited to) Facebook, Instagram, Twitter
  • Effective written communication, presentation, influencing and negotiation skills
  • Up-to-date knowledge of developments across the digital industry

What you might have done:

  • Led a team previously
  • Work in the field of iGaming
  • Digital Marketing degree/qualification preferred

 

Application process

To apply for this role click on the "Apply for this role" button,complete the short web form and attach a CV with a cover letter stating why you would be suitable for the position and the recruitment team will be in touch shortly.

Learn more

To view the benefits package available please click here

For more information about the recruitment process please click here

To find out more about our values please click here

For the latest events that we are attending or hosting click here

 
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Location
The Centre Pjazza Tigné, Tigné Point, Tigne Point, Sliema, Malta
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