The role  

This is a key role that aims to drive relevance and growth for the Belgium market.   You will be responsible for driving revenue from existing customers by planning and responding to marketing opportunities driven by outbound campaigns, events, sporting outcomes, product developments and calendars across Kindred's shopfronts.   

Where possible and beneficial this role may include the execution of pre-templated outbound communications to drive traffic to shopfronts to drive incremental sessions based on developments in live matches.   

Due to the nature of this role and its pivotal importance in driving relevance shifts will be required – these are likely to be:  

• Afternoon evening (weekdays)  

• Weekends   

• Public holidays  

What you will do  

• Responsible for Site Update & Maintenance - Responsible for what is being displayed on site  

• Managing the local offers which include creating & editing promotions pages, optimising the promotions' visibility, analyse the impact of the overall onsite strategy     

• Fully managing promotional banners in all brands and all “lobbies”    

• Planning, generating and publishing content across all on-site channels in line with Company content calendars, priorities and marketing plans   

• Day-to-day management of the Company's on-site social content hub – Primarily writing, editing and publishing content (inclusive of images, copy, video). providing content and enhancing user journey to optimize conversion and repeat custom  

• Ensuring Market Growth Squad offers are visible, clear and accurate  

• Briefing required assets or self-serving via Canva / another tool  

• Day-to-day management of the social media channels   

• Translation/transcreation of marketing content from English into Belgian Dutch and/or French for outbound and inbound retention campaigns and supporting landing pages

• Ensure content activity is compliant and that sufficient QA and testing processes have been carried out  

• Review key analysis on performance of content and optimise activity towards KPIs     

• Keep up with industry and content trends as applicable to their role and actively contribute ideas and share insights with stakeholders with the support of the wider team   

• Share outcomes, trends and insights with the wider squad, growth teams and retention team   

Your experience  

• Good knowledge of site marketing and experience in creating on-site messaging  

• Excellent written and verbal skills in local language with strong attention to detail  

• 360 knowledge of social media marketing; with demonstrated experience working with Twitter, YouTube, Facebook and Instagram  

• A good understanding of how the gaming industry works; both Casino and Sportsbook marketing   

• An ability to think creatively and be pro-active about coming up with ideas and new ways of working. Not afraid to challenge the status quo 

• Strong sports knowledge preferred

Keeping Kindred Compliant  

• Be a compliance ambassador and Governance, Risk & Compliance (GRC) leader within Kindred Group  

• Kindred group has numerous licenses across the globe, and you are accountable for the specific compliance obligations, as detailed in the Kindred Compliance Framework (KCF), in your direct charge.  

• Ensure that you, and your team, adhere to the Governance Risk Compliance (GRC) obligations within your direct responsibility and control.  

• As subject matter expert you are accountable for the compliance risk in your area and you will decide on mitigation/risk acceptance, up to a pre-agreed level, as defined in the Kindred Compliance Framework (KCF)  

• Dare to challenge processes, policies and projects that will negatively impact compliance within the Group  

Behaviours  

• Growth mindset: This means speed to delivery and value. Fail and learn fast. Find new opportunities in the numbers, results, competitors  

• Support the team: we need people who can and will jump into the breach where required to support their colleagues  

• Pride in delivery:  care bout when gets delivered in terms of quality, effectiveness and accuracy  

• Measurement focused: Wake up every day wanting to understand campaign, market and company performance  

• Have ambition: we want to work hard, move fast, challenge convention and drive real, measurable growth   

• Have fun: we want this to be a great place to work, with common purpose, mutual support and exciting opportunities.  

Supporting Kindred Culture  

• Adhere to and be a champion of the Kindred Code of Conduct  

• Foster an inclusive culture in the team ensuring diverse perspectives are embraced and regularly review your employee data to ensure high levels of engagement   

• Regularly review your processes and people decisions (Including Pay, Reward, Performance Reviews, Hybrid Working) to ensure they are equitable and inclusive  

• Hire and develop your team with a focus on building diversity and the right blend of capabilities to achieve success and drive performance 

Kindred Benefits

• Life assurance, income protection, Personal private health cover.
• 25 annual vacation days.
• £300 a year wellbeing allowance.
• Charity Days – up to 3 days paid leave to support charity related activities.
• You will be automatically enrolled into the Kindred LTS Pension Plan.
• Enhanced Maternity, Paternity and shared parental leave policy