Kindred Group is a digital entertainment pioneer bringing together nine successful online gambling brands, forming one of the largest online gambling groups in the world. Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% revenue is derived from harmful gambling.
Our global team of more than 2000 people represents 60+ nationalities. When you join Kindred, you'll be part of a collaborative, diverse and inclusive team that has your best interest at heart. We are a trusting company that knows the value of a healthy work-life balance. We offer a wide range of benefits, along with an award-winning all-employee share program, which is a great opportunity to share in the company's success.
This is a key role that aims to drive relevance and growth for the Belgium market. You will be responsible for driving revenue from existing customers by planning and responding to marketing opportunities driven by outbound campaigns, events, sporting outcomes, product developments and calendars across Kindred's shopfronts.
Where possible and beneficial this role may include the execution of pre-templated outbound communications to drive traffic to shopfronts to drive incremental sessions based on developments in live matches.
Due to the nature of this role and its pivotal importance in driving relevance shifts will be required – these are likely to be:
Afternoon evening (weekdays)
What you will do
Responsible for Site Update & Maintenance - Responsible for what is being displayed on site
Managing the local offers which include creating & editing promotions pages, optimising the promotions' visibility, analyse the impact of the overall onsite strategy
Fully managing promotional banners in all brands and all “lobbies”
Planning, generating and publishing content across all on-site channels in line with Company content calendars, priorities and marketing plans
Day-to-day management of the Company's on-site social content hub – Primarily writing, editing and publishing content (inclusive of images, copy, video). providing content and enhancing user journey to optimize conversion and repeat custom
Ensuring Market Growth Squad offers are visible, clear and accurate
Briefing required assets or self-serving via Canva / another tool
Day-to-day management of the social media channels
Translation/transcreation of marketing content from English into Belgian Dutch and/or French for outbound and inbound retention campaigns and supporting landing pages
Ensure content activity is compliant and that sufficient QA and testing processes have been carried out
Review key analysis on performance of content and optimise activity towards KPIs
Keep up with industry and content trends as applicable to their role and actively contribute ideas and share insights with stakeholders with the support of the wider team
Share outcomes, trends and insights with the wider squad, growth teams and retention team
Good knowledge of site marketing and experience in creating on-site messaging
Excellent written and verbal skills in local language with strong attention to detail
360 knowledge of social media marketing; with demonstrated experience working with Twitter, YouTube, Facebook and Instagram
A good understanding of how the gaming industry works; both Casino and Sportsbook marketing
An ability to think creatively and be pro-active about coming up with ideas and new ways of working. Not afraid to challenge the status quo
Strong sports knowledge preferred
Keeping Kindred Compliant
Be a compliance ambassador and Governance, Risk & Compliance (GRC) leader within Kindred Group
Kindred group has numerous licenses across the globe, and you are accountable for the specific compliance obligations, as detailed in the Kindred Compliance Framework (KCF), in your direct charge.
Ensure that you, and your team, adhere to the Governance Risk Compliance (GRC) obligations within your direct responsibility and control.
As subject matter expert you are accountable for the compliance risk in your area and you will decide on mitigation/risk acceptance, up to a pre-agreed level, as defined in the Kindred Compliance Framework (KCF)
Dare to challenge processes, policies and projects that will negatively impact compliance within the Group
Growth mindset: This means speed to delivery and value. Fail and learn fast. Find new opportunities in the numbers, results, competitors
Support the team: we need people who can and will jump into the breach where required to support their colleagues
Pride in delivery: care bout when gets delivered in terms of quality, effectiveness and accuracy
Measurement focused: Wake up every day wanting to understand campaign, market and company performance
Have ambition: we want to work hard, move fast, challenge convention and drive real, measurable growth
Have fun: we want this to be a great place to work, with common purpose, mutual support and exciting opportunities.
Supporting Kindred Culture
Adhere to and be a champion of the Kindred Code of Conduct
Foster an inclusive culture in the team ensuring diverse perspectives are embraced and regularly review your employee data to ensure high levels of engagement
Regularly review your processes and people decisions (Including Pay, Reward, Performance Reviews, Hybrid Working) to ensure they are equitable and inclusive
Hire and develop your team with a focus on building diversity and the right blend of capabilities to achieve success and drive performance
Our world is hybrid.
A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.
Click on the “Apply Now” button and complete the short web form. Please add your CV and covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon. Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, ages, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.