Kindred Group is a digital entertainment pioneer bringing together nine successful online gambling brands, forming one of the largest online gambling groups in the world. Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% revenue is derived from harmful gambling.
Our global team of more than 2000 people represents 60+ nationalities. When you join Kindred, you'll be part of a collaborative, diverse and inclusive team that has your best interest at heart. We are a trusting company that knows the value of a healthy work-life balance. We offer a wide range of benefits, along with an award-winning all-employee share program, which is a great opportunity to share in the company's success.
We're looking for a new member to join our Marketing Team to help tell the Unibet brand story in the fast-paced North American (NA) iGaming market. Unibet is backed by the Kindred Group, a global leader in the sports, entertainment, and online gambling space. With $1.5B in revenue in 2020, Kindred and Unibet are all about creating the best sportsbook and online casino apps that are by players, for players.
We're seeking a Marketing Manager to continue to drive and execute the local creative direction of the brand and influencer strategy. The right candidate for this position will have experience in both brand governance and influencer campaign management.
This is a unique opportunity to join an exciting new brand, backed by a global powerhouse, and launch an industry that's completely new to the U.S.!
Duties and responsibilities
Collaborate closely with creative, brand, and Unibet NA Marketing teams to create marketing assets that drive macro and micro-performance results and further the brand
Drive development of Unibet's influencer strategy, including sourcing talent and end-to-end relationship management
Develop cross-vertical campaign briefs to kickoff internal planning and translate into thorough creative briefs for creative partners
Incorporate performance metrics and product marketing thought into creative briefing and review process
Support other teams within Marketing by reviewing briefs and creative outputs to ensure quality and consistent and effective brand story
Articulate constructive feedback that can be actioned by all creative teams
Manage asset compliance processes with internal and external stakeholders
Review brand research initiatives and ideate ways to incorporate learnings in creative
Monitor competitive landscape and key digital trends to bring fresh ideas to life
Own production calendars to ensure timely and organized asset delivery
Work closely with Jr Marketing Manager to ensure timely and organized asset delivery
Distribute and present creative assets to other teams and departments
Skills/What have you done?
Gaming experience is not mandatory, but you have the drive to understand our products and customers inside-out
Previous experience in brand marketing with a foundation in key brand elements (input and output) and brand governance
Previous experience managing influencer searches and identifying influencers based on their fit with an established audience strategy
Previous experience in end-to-end influencer relationship management
Previous experience with influencer tools (Julius, Klear, Tagger, IZEA, etc.)
Ability to connect creative performance metrics and feedback to creative briefs and ideation
Ability to operate in and contribute to testing culture
Interest in or previous experience in product marketing
Exemplary written and oral communication skills with experience producing clear and concise presentations
Great organization, planning and prioritization skills, with strong attention to detail
Critical and creative thinking skills
Ability to manage projects across verticals
Team player and self-starter; collaborative, proactive and enthusiastic to drive results
Familiarity with latest marketing trends and best practice
How will you be measured?
Personal performance in meeting agreed upon OKRs
2 years related experience
Our world is hybrid.
A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.
Click on the “Apply Now” button and complete the short web form. Please add your CV and covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon. Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, ages, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.