Marketing Manager, North America


Marketing Manager, North America


  • Work Location Type:
  • Office:
  • Type of Employment:
    Full Time Permanent
  • Reference Number:

About Kindred

Kindred Group is a digital entertainment pioneer bringing together nine successful online gambling brands, forming one of the largest online gambling groups in the world. Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% revenue is derived from harmful gambling.

Our global team of more than 2000 people represents 60+ nationalities. When you join Kindred, you'll be part of a collaborative, diverse and inclusive team that has your best interest at heart. We are a trusting company that knows the value of a healthy work-life balance. We offer a wide range of benefits, along with an award-winning all-employee share program, which is a great opportunity to share in the company's success.


We're looking for a new member to join our Marketing Team to help tell the Unibet brand story in the fast-paced North American (NA) iGaming market. Unibet is backed by the Kindred Group, a global leader in the sports, entertainment, and online gambling space. With $1.5B in revenue in 2020, Kindred and Unibet are all about creating the best sportsbook and online casino apps that are by players, for players. 

Job purpose/summary  

We're seeking a Marketing Manager to continue to drive and execute the local creative direction of the brand and influencer strategy. The right candidate for this position will have experience in both brand governance and influencer campaign management.  

This is a unique opportunity to join an exciting new brand, backed by a global powerhouse, and launch an industry that's completely new to the U.S.!   


Duties and responsibilities  

  • Collaborate closely with creative, brand, and Unibet NA Marketing teams to create marketing assets that drive macro and micro-performance results and further the brand   

  • Drive development of Unibet's influencer strategy, including sourcing talent and end-to-end relationship management  

  • Develop cross-vertical campaign briefs to kickoff internal planning and translate into thorough creative briefs for creative partners  

  • Incorporate performance metrics and product marketing thought into creative briefing and review process   

  • Support other teams within Marketing by reviewing briefs and creative outputs to ensure quality and consistent and effective brand story   

  • Articulate constructive feedback that can be actioned by all creative teams   

  • Manage asset compliance processes with internal and external stakeholders  

  • Review brand research initiatives and ideate ways to incorporate learnings in creative  

  • Monitor competitive landscape and key digital trends to bring fresh ideas to life  

  • Own production calendars to ensure timely and organized asset delivery 

  • Work closely with Jr Marketing Manager to ensure timely and organized asset delivery   

  • Distribute and present creative assets to other teams and departments 

Skills/What have you done? 

  • Gaming experience is not mandatory, but you have the drive to understand our products and customers inside-out 

  • Previous experience in brand marketing with a foundation in key brand elements (input and output) and brand governance 

  • Previous experience managing influencer searches and identifying influencers based on their fit with an established audience strategy 

  • Previous experience in end-to-end influencer relationship management  

  • Previous experience with influencer tools (Julius, Klear, Tagger, IZEA, etc.) 

  • Ability to connect creative performance metrics and feedback to creative briefs and ideation 

  • Ability to operate in and contribute to testing culture 

  • Interest in or previous experience in product marketing 

  • Exemplary written and oral communication skills with experience producing clear and concise presentations 

  • Great organization, planning and prioritization skills, with strong attention to detail 

  • Critical and creative thinking skills 

  • Ability to manage projects across verticals 

  • Team player and self-starter; collaborative, proactive and enthusiastic to drive results 

  • Familiarity with latest marketing trends and best practice 


How will you be measured? 

  • Personal performance in meeting agreed upon OKRs 


  • 2 years related experience 




Our Way Of Working

Our world is hybrid.

A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.

Application Process

Click on the “Apply Now” button and complete the short web form. Please add your CV and covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon. Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, ages, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.



  • Work Location Type:
  • Office:
  • Type of Employment:
    Full Time Permanent
  • Reference Number:


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Manhattan, New York
Unibet (Interactive), 55 Broad Street, 13th Floor, Manhattan, New York, USA, NY 10004


Well-being allowance
Learning and development opportunities
Inclusion networks
Charity days
Long service awards
Private medical insurance
Life assurance and income protection
Employee Assistance Programme

Meet the recruiter

Jennifer Salas

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