Interim Head of CRM

About us


Kindred's strategic direction and business rests on a defined purpose to transform gambling and ensure sustainable growth across all our markets. Over the last 20 years, Kindred Group has brought together 9 of Europe's most successful online gambling brands, forming one of the largest online gambling companies in the world. With so many proud achievements to look back on, our future goal is simple – to be the number one operator across all our markets. In order to get there, we will continue to transform gambling by investing in new technology, exciting products, and above all, our people. We are proud to offer a diversified team worldwide.


Over 1700 employees representing more than 60 nationalities work together to deliver the best & safest possible gambling experience for our customers every day – with major hubs in London, Malta, Stockholm and Gibraltar. As the online gambling industry changes, we constantly keep up with new market dynamics and regulations. Innovation in technology, marketing and data offers huge opportunities to get even closer to our customers, providing world-class digital entertainment.


About the role


As the interim Head of CRM you will help to define our CRM strategy and implement the changes needed to fully implement this change in strategy while empowering and enabling the team to deliver the Kindred Group multi-channel customer communication and reward strategy.


Working with the CRM team and in collaboration across the wider marketing function, this role will play a significant role in planning and delivering a current internally supported programme that looks to implement a new audience management solution, which achieves a journey driven customer interaction tool and the measurement of our campaign performance, having a significant impact on our CRM strategy.


Our main expectations for this project::


  • To have a clearly defined strategy for CRM and Customer Rewards moving us from event based to behaviour driven 
  • Support in transforming our CRM teams following this strategy from a change management perspective
  • Enable and empower the CRM team of circa 50 individuals who are delivering Kindreds customer communications 
  • Develop a clear strategy and approach for onboarding new starters and developing the capabilities needed for the CRM function
  • Support the delivery and implementation of a new audience management solution, which achieves a journey driven customer interaction tool and the measurement of our campaign performance


About you


  • An inspirational leader of people
  • Able to lead a transformation of a significant function
  • Highly collaborative with leaders across multiple functions
  • Able to enable and empower managers/team leaders to deliver the work of the function
  • Experienced in developing and defining complex and innovative CRM strategies to a large audience base
  • Experience in the use of sophisticated multi-channel marketing solutions with practical working knowledge of targeting, dynamic publishing, journey building, triggers, sequencing and a/b testing


Application process


Click on the "Apply Now" button and complete the short web form. Please add a covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon.


Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, age, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework.


Job alerts

Not suited to this role but interested in working at Kindred Group?

We are always on the lookout for talented, passionate people to join our global teams so if you'd like us to let you know when suitable jobs come up, please click on “Register for Alerts”.




Close map
Kindred House, 17-25 Hartfield Road, Wimbledon, London, United Kingdom, SW19 3SE
  • Office:
    London, Malta
  • Type of Employment:
    Full Time Contractor
  • Reference Number:
25 Days Holiday
Private Medical
Wellbeing Allowance
Maternity/Paternity leave
Eye test
3 days CSR leave
Anniversary awards
Travel loan
Share this page
Share with linkedin
Share with facebook
Share with twitter
Share with email

Job Alerts

If this job is not for you but you are interested in jobs similar to this, then click the button below to be the first to know about them.