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Head of Digital Advertising

  • Reference Number:
  • Office:
    London, Malta
  • Type of Employment:
    Full time permanent
Location: London, UK or Malta
Reports to: Head of Central Brand Marketing
Department: Central Brand Marketing
Hours of work: 0900 to 1800
About the role


As Head of Digital Advertising you will take the lead in developing and implementing innovative, successful, long-term digital marketing acquisition strategies within the Kindred Group. You should have a strong knowledge of current marketing trends, tools, platforms and strategies. You will be responsible for setting direction for and managing a talented team of marketing experts who are responsible for each channel.


You are expected to be able to adapt Kindred overall business & brand strategy to an effective day-to-day marketing plan, and work closely with all major stakeholders within the Group.


What will you be doing?


  • Manage Biddable & Media, Affiliate Marketing and Acquisition Optimization teams
  • Set team objectives and manage performance against set goals
  • Develop and deliver short and long-term digital marketing strategies to achieve wider business goals
  • Provide and share knowledge of the latest digital technologies and best practices within the team and all major stakeholders
  • Align marketing planning with business goals and the long-term vision of the wider business unit
  • Work with relevant teams to plan, test, optimize, and scale growth strategies across all digital channels
  • Enhance the performance and build on the current digital activities
  • Grow the volume of new customers and revenue across all digital channels
  • Cost control and optimization
  • Forecasting, budgeting & reporting processes to meet KPI’s & targets
  • Produce and analyze an extensive suite of reporting
  • Close collaborate with country teams
  • Enable the team to develop new capabilities and empower team members to push the boundaries and engage with marketing innovation
  • Champion and identify opportunities to add value to the business
  • Stay informed of all digital marketing innovation, particularly within programmatic, mobile, social media and video. Identify opportunities and communicate these trends to wider group of stakeholders to ensure innovation in this area.
  • Work with the central and local teams to develop holistic, cross-channel marketing campaigns, identify and leverage digital opportunities that support the central marketing strategy.


What have you done?


  • A degree in marketing, business administration or related field
  • Minimum 5 years’ experience in the digital marketing area
  • Previous experience in the iGaming industry is preferred
  • Extensive experience in leading and developing large marketing teams
  • Strategic development and marketing planning orientation
  • Extensive experience in managing large marketing budgets and driving significant ROI growth
  • Strong team player with excellent and proven inter-personnel skills
  • Outstanding project/time management and communication (verbal and written) skills are a must
  • The ability to envision the implementation and measurement of strategy effectiveness
  • Good understanding of digital platforms and technologies
  • High attention to detail and administration
  • Up-to-date knowledge of developments across the digital industry


Application process


To apply for this role click on the "Apply for this role" button and complete the short web form, please add a covering letter explaining your motivations for applying and your salary expectations.  Our recruitment team will be in touch shortly.


Learn more


For details on our benefits package please click here

For more information about the recruitment process please click here

To find out more about our values please click here

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Kindred House, 17-25 Hartfield Road, Wimbledon, London, United Kingdom, SW19 3SE
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