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Digital Marketing - Acquisition

What will you be doing?

  • Support in the day to day management of media execution teams across Social, PPC, Programmatic, Online Video and Mobile App Advertising
  • Own the monitoring and evaluation of paid media performance across key performance indicators to drive user acquisition at efficient CPAs and positive ROAS
  • Collaborate with brand and paid media stakeholders to build briefs, design and implement tests, and drive continual performance improvements
  • Own the documentation of ongoing tests and being the vocal champion of their results
  • Responsible for analyzing and deriving performance insights for Unibet's web and app acquisition funnel, including the performance and health of key audience cohorts
  • Act as a day to day point of contact in managing the relationship with internal media execution resources and media agency resources  

 

Who are you?

  • You have 2-4 years of experience managing paid acquisition media campaigns on FB/IG or Google
  • You love driving growth and have an entrepreneurial mindset
  • You're curious, constantly learning new things and improving your skills via podcasts, YouTube videos, articles, Medium Posts, books or conferences
  •  You can work independently but also build strong relationships and trust working across teams and integrating cross-functionally
  • You come from a startup, performance media agency, have B2C background or have otherwise lived in the world of driving growth for an ecommerce or app brand
  • You enjoy flexing both creative and analytical mental muscles

 

Hard Skills We Love To See?

  • You have managed performance paid media campaigns (CPL, CPA, ROAS)
  • You've built and executed A/B, conversion lift or search lift tests on platforms like Google or Facebook
  • You have a strong understanding of paid media attribution via tags and pixels
  • You have experience with Google Analytics and can demonstrate intermediate tasks like building segments or creating goal funnels
  • Ideal: have a comfortability with SQL

 
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Location
Manhattan, New York
Unibet (Interactive), 55 Broad Street, 13th Floor, Manhattan, New York, USA, NY 10004
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  • Office:
    Manhattan, New York
  • Type of Employment:
    Full Time Permanent
  • Reference Number:
    COM1841
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Medical Insurance
Shares
20 days PTO
Life Insurance
Commuter Benefits
Life Cover and Income Protection
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