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Digital Acquisition/Marketing Specialist

 

 

The role

We are looking for a Digital Acquisition Specialist based in our office in Paris. Reporting to the Acquisition and CRM Manager, your challenge will be to amplify our acquisition (first on social ads : Facebook/Instagram Ads, Snapchat Ads and then on other channels) for the UNIBET brand in France.

 

What you will do

  • Guarantee quality acquisition of traffic/customers at controlled cost
  • Define, implement and optimize our brand awareness and acquisition campaigns on social ads networks and other digital channels
  • Always be up-to-date on Ad platforms innovations and eager to expand/nurture acquisition strategy by experimenting new channels/campaigns types/customer path/tactics
  • Strong ability to identify/assess effectiveness of campaigns and efficient management of online budgets through performance KPI's. Be at ease with Ad platforms, mobile attribution and analytics tools is imperative
  • Ensure the diffusion of Unibet Ads in a compliant way to the good target
  • Planning and publishing Ads in line with calendars, priorities and marketing plans
  • Capacity to build reports and communicate results
  • Project management with external providers (agencies, account managers, etc…) and internal stakeholder (graphic designer, developers, customer support, etc…) to develop a seasonal strategy, deliver up-to-date & relevant Ads, challenge recommendations

 

Your experience

  • A Degree in Marketing, Communication or Engineering
  • Native level French language and professional level English language skills
  • Circa two/three  years' experience in digital marketing/growth or a similar role with proven track record of managing, creating & building campaigns across digital channels (especially on Facebook & Snapchat Ads)
  • Digital/web agency experience is a plus
  • Strong analytical/reporting skills with strong attention to details
  • Thorough understanding of analytics, tracking and advertising space
  • Proven skills in using the following tools: Microsoft Office suite, Appsflyer (or Adjust), Amplitude (or Mixpanel, Google Analytics), Segment, Adobe Creative Suite
  • Proven skills in using the following Ad platforms: Facebook/Instagram Ads, Snapchat Ads, Google Ads, Apple Search Ads, Twitter Ads, Programmatic (ex: Google DV360)
  • A good understanding of the online gambling industry and a genuine interest into sports betting/sports
  • An ability to think creatively and be pro-active about coming up with ideas and new ways of working. Not afraid to challenge the status quo
  • Autonomous and organized to prioritize and deliver quality work on time
  • Team player to collaborate and share knowledge inside a team of four people

 

Application process

Click on the "Apply Now" button and complete the short web form. Please add a covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon.

 

Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, age, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.

 

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Location
Paris
52 Ave Emile Zola , Boulogne Billancourt , Paris, France
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  • Office:
    Paris
  • Type of Employment:
    Full Time Permanent
  • Reference Number:
    COM1780
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Wellbeing Allowance
25 Days Holiday + 10 RTT
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