Digital Acquisition/ Mobile Specialist
Details
- Work Location Type:Hybrid
- Office:
- Type of Employment:Full Time Permanent
- Reference Number:COM1977
About Kindred
Kindred Group is a digital entertainment pioneer bringing together nine successful online gambling brands, forming one of the largest online gambling groups in the world. Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% revenue is derived from harmful gambling.
Our global team of more than 2000 people represents 60+ nationalities. When you join Kindred, you'll be part of a collaborative, diverse and inclusive team that has your best interest at heart. We are a trusting company that knows the value of a healthy work-life balance. We offer a wide range of benefits, along with an award-winning all-employee share program, which is a great opportunity to share in the company's success.
The role
We are looking for a Digital Acquisition Executive base in our office in Paris. Reporting to the Acquisition & CRM Manager, your challenge will be to own our user acquisition activities on mobile (first on social ads : Facebook/Instagram Ads, Snapchat Ads & then on other channels) for the UNIBET brand in France.
What you will do :
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Define, implement and optimize Brand Awareness and Performance mobile campaigns for our brand on all channels (Social media, Search, Programmatic, ASA/ASO, etc…) in line with the right target and according to schedules, priorities and marketing plans.
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Maximize the performance of mobile campaigns in line with the objectives set (reach, traffic generation, cost of acquisition/ROAS).
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Budget management and optimization according to the various channels chosen.
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Ensure tracking is up-to-date (MMP and Ad Platforms) and provide areas of improvement.
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Capacity to build reports and communicate results.
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Coordination with external service providers (agencies, account managers, etc.) and internal stakeholders (product team, graphic designer, developers, customer support, etc.) to develop a seasonal strategy, deliver relevant and up-to-date ads, challenge recommendations.
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Always be up to date on Ad platforms innovations and eager to expand/nurture acquisition strategy by experimenting new channels/campaigns types/customer path/tactics
Your experience:
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A Degree in Marketing, Communication or Engineering
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3-4 years' experience in digital marketing/growth or a similar role with proven track record of managing, creating & building campaigns across digital channels in the mobile industry. Digital/web agency experience is a plus.
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Knowledge of UA platforms (Facebook Ads, Snapchat Ads, Google Ads, Twitter Ads, DV360, Apple Search Ads, etc…) and MMPs (Appsflyer, Adjust, etc…)
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A good understanding of the online gambling industry and a genuine interest into sports betting
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Strong analytical skills to analyze and take data-driven decisions. At ease with Excel.
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Ability to effectively prioritize a variety of projects and work autonomously under deadlines.
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An ability to think creatively and be pro-active about coming up with ideas and new ways of working. Not afraid to challenge the status quo.
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Team player to collaborate and share knowledge inside a team of four people.
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Native level French language and professional level English language skills
Our Way Of Working
Our world is hybrid.
A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.
Application Process
Click on the “Apply Now” button and complete the short web form. Please add your CV and covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon. Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, ages, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.
Details
- Work Location Type:Hybrid
- Office:
- Type of Employment:Full Time Permanent
- Reference Number:COM1977
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