Customer Base Manager - Belgium (Dutch Speaking)


The role


The customer base manager role for Belgium is a central role in the Customer Base Management department which establish the horizontal customer retention strategy for Kindred Group. The aim of this role is to develop and lead a tailored country base communication road map to engage and retain customers in Belgium across Unibet.


The overall objective is to build a marketing retention strategy that will take into consideration the local objectives, challenges and habits of the market. You will work in collaboration with all the main marketing stakeholders such as country team, product marketing team, campaign operations team and customer analytics team.


What you will do


  • Develop local strategy and journeys to engage customers with retention campaigns and promotions
  • Maximise the profitability of all campaigns and promotions through strong analysis, planning and execution
  • Work closely with the country team and Product Strategy Manager to ensure that the tailored customer base strategy covers objectives and expectations
  • Identify and target different customer segments across Unibet
  • Align localised and global campaign and promotion plans to address the respective brand needs and objectives
  • Develop and deliver local, personalised and targeted campaigns using relevant customer channels such as onsite messaging, email, SMS, push notifications
  • Identify local opportunities or insights, to deliver market leading offering
  • Ensure that the campaign execution and delivery is completed on a weekly basis
  • Plan local campaigns on a quarterly basis in collaboration with Country Manager and Product Strategy Managers
  • Analyse and monitor the local market: competition, customer insight and trends
  • Being able to deliver and present monthly promotion/campaign analysis
  • Support the country team in leading local projects. (such as KYC, Direct Mails, etc…)


How you will be measured


Net retention rate

Reported gross win


Bonus spend vs budget

Customer satisfaction


Regular performance reviews with your line manager

Acting in line with Kindred Group values

Successful completion of all relevant training and other compliance activities that support Kindred's sustainable and responsible growth


Your experience


  • Fluent level of Dutch or Flemish, both written and spoken
  • Strategic marketing thinker with a proven ability to innovate, implement and optimise
  • Previous experience in CRM or marketing role with a proven track record of being able to implement a campaign strategy based on an understanding of the customer needs, local habits, and customer profile
  • Great organisation, planning and prioritization skills, with strong attention to detail
  • Reporting and analytical skills required
  • Proactivity and ability to collaborate
  • Good understanding of implementing, driving and managing complex multi-channel retention campaigns
  • Understanding of Kindred Group's brands and product portfolio


Application process


Click on the "Apply Now" button and complete the short web form. Please add a covering letter to let us know your motivation for applying and your salary expectation.  Our Talent Acquisition team will be in touch soon.


Job alerts


We are always on the lookout for talented, passionate people to join our global team so if you'd like us to let you know when suitable jobs come up, please click on the “Register for Alerts” button.


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The Centre Pjazza Tigné, Tigné Point, Tigne Point, Sliema, Malta
  • Reference Number:
  • Office:
    London, Malta
  • Type of Employment:
    Full time permanent
25 Days Holiday
Private Medical
Wellbeing Allowance
Maternity/Paternity leave
Eye test
3 days CSR leave
Anniversary awards
Travel loan
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