CRM Specialist

Job Description


Kindred France is looking for an experienced and dedicated CRM specialist based in Boulogne-Billancourt (92) to work for its Unibet Brand.

Unibet France is a Kindred Group brand and one of the leading operators of sports betting, horse racing and poker in France.

Reporting to the Acquisition & CRM Manager and working in a team of 5 people, your challenge will be to strengthen Unibet's relationship with its customers and improve customer knowledge.


What you will do:

- Plan CRM campaigns according to schedules, priorities and marketing plans.

- Work on segmentations to maximise the relevance/quality of our messages and build/maintain a good relationship with our customers to improve activation, retention and expansion of our customer base (up-sell & cross-sell).

- Report, communicate results and make recommendations.

- Identify/evaluate the effectiveness of campaigns and manage CRM budgets effectively through performance indicators. Comfortable with CRM platforms and analytics tools is a must.

- Manage projects with our CRM/Analytics providers and internal stakeholders (graphic designer, developers, customer support, etc.) to improve our communications, customer knowledge, full use of CRM tools, deployment of our strategy during peak times.

- Keep up to date with the latest CRM innovations, developments in the sports betting market and be willing to enrich our strategy by experimenting with new types of campaigns/tactics.

- Working on a tagging plan to improve the tracking of our applications/websites in line with our business objectives and product developments.

- Working exceptionally on some weekends according to our highlights in line with sports competitions.


Your experience:

- You have a degree in Marketing, Communication or Engineering.

- You are fluent in French and have a very good level of English (necessary to cooperate with internal and external stakeholders).

- You have 2-3 years' experience in CRM/Analytics or a similar role and have a thorough understanding of the business and the different tools.

- You will have strong analytical and reporting skills with a strong attention to detail.

- You are familiar with CRM platforms such as Splio, Airship (or others such as Braze, Emarsys, Mailchimp, Batch, Hubspot, etc...)

- You have proven skills in the use of the following tools: Microsoft Office Suite (especially Excel), Adobe Creative Suite.

- You are familiar with and have a good understanding of Analytics platforms such as Amplitude (or others such as Mixpanel, Google Analytics, etc.), Segment, Qlicksense

- You have a good knowledge and understanding of the online gambling sector and a genuine interest in sports betting and the world of sports.

- You are creative and proactive in coming up with ideas and new ways of working and you are not afraid to challenge the status quo

- You are autonomous and organised and you know how to prioritise and deliver quality work within deadlines.


Stages of the recruitment process:

1/ First interview with France HRBP

2/ Interview with the Digital Acquisition & CRM Manager

3/ Interview with the Head of Sportsbook and Marketing Operations France

4/ Logic and personality tests


Application process

Click on the "Apply Now" button and complete the short web form. Please add a covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon.

Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, age, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.

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52 Ave Emile Zola , Boulogne Billancourt , Paris, France
  • Office:
  • Type of Employment:
    Full Time Permanent
  • Reference Number:
Wellbeing Allowance
25 Days Holiday + 10 RTT
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