CRM Specialist


Unibet is an online sports and casino betting brand, responsibly offering US customers incredible odds and thrilling games. As part of the Kindred Group, Unibet has expanded into the US with licensed websites in New Jersey and Pennsylvania, with the potential to expand. We are looking for someone who is a sports fanatic to join our growing local team in New York. Reporting to our CRM Manager, the CRM Specialist will be creating sports and gaming content and sending special offers to our customers, for all current and future US states. Together with the whole marketing team, you will help create industry leading communication.


Our Company's diverse workforce of over 1,500 includes over 50 different nationalities based all over the world. When you join our team, there is a guaranteed sense of belonging, inclusiveness and team spirit. This is an exciting and unique opportunity to join an established company during its early stage development in the US and the birth of online sports betting across the nation.


What will you do?


  • Create compelling content that our customers engage with
  • Build promotional offers that grab customers attention, in a competitive market, without being overly generous
  • Own the full campaign process, from ideation, execution and through to analysis
  • Adapt content based on the customers segmentation: active, lased, re-activated etc
  • Develop consistently clear customer journeys through these multiple channels: emails, push messages, SMS, onsite banners, promotional pages and more
  • Set up bonuses using the various back office tools and CMS software
  • Adapt best practise from our central European teams, to develop and deliver local, personalised and targeted offers
  • Analyse and monitor the local and national markets; competition, customer insights and trends
  • Help own a promotional calendar, to be shared with all key stakeholders
  • Point of contact for support and internal teams when resolving campaign issued queries


How will you be measured?

  • Retention Rate
  • Active customers
  • Bonus Spend
  • Customer Satisfaction
  • Number of new campaigns


Who are you?

  • Strategic marketing thinker with a proven ability to innovate
  • Previous experience creating and sending complex multi-channel campaigns
  • Excellent planning and communication skills
  • Experience from within the Online Gaming industry is preferred
  • A keen interest in Sports and or Sports Betting
  • Make decisions based on data and insight
  • Able to take initiative, show a sense of urgency and willingness to learn
  • Experience in using and adapting to new CMS back offices, plus MS office know-how
  • Strong organizational skills with an ability to multitask and prioritize in a fast-paced environment


Application process

Click on the "Apply Now" button and complete the short web form. Please add a cover letter to let us know your motivation for applying. Our Talent Acquisition team will be in touch soon.


Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, age, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.

Close map
Manhattan, New York
Unibet (Interactive), 55 Broad Street, 13th Floor, Manhattan, New York, USA, NY 10004
  • Office:
    Manhattan, New York
  • Type of Employment:
    Full Time Permanent
  • Reference Number:
Medical Insurance
15 Days Holiday
Life Insurance
Commuter Benefits
Share this page
Share with linkedin
Share with facebook
Share with twitter
Share with email

Job Alerts

If this job is not for you but you are interested in jobs similar to this, then click the button below to be the first to know about them.