The role 

We are seeking a talented and tech-savvy Retention Specialist to join our team within the gaming/gambling industry. Your primary responsibility will be to help define and create highly engaging content utilizing all the retention channels available through email, onsite content, push & promotions. Your technical expertise and creative mindset will play a crucial role in delivering personalized and dynamic experiences to our customers. 

What you will do 

• Developing and implementing email marketing templates and content in alignment with marketing strategy and objectives, ensuring timely delivery, accuracy, and adherence to best practices.  
• Managing the day to day content of the Unibet website and apps 
• Collaborating with cross-functional teams, including marketing, design, and development, to define template and content from requirements to delivery.  
• Creating dynamic content blocks for email campaigns, using HTML, CSS, and scripting languages to personalize content based on user preferences, behaviour, and other data.  
• Ensuring builds are mobile-responsive, visually appealing, and optimized for deliverability.  
• Conducting A/B tests to optimize email performance, including subject lines, calls to action, and content variations.  
• Providing insights and recommendations for improving emails/content blocks.  
• Collaborating with data analysts and CRM teams to leverage customer data for segmentation and personalization.  
• Staying up to date with email marketing best practices, industry trends, and emerging technologies to drive innovation and improve results.  
• Working closely with stakeholders to ensure timely execution of projects and achieve strategy objectives.  
• Technical setup and testing of promotional campaigns 
• Ensure that we adhere to all the regulatory requirements and remain compliant with all our communication 

Behaviors 

• Growth mindset: This means speed to delivery and value. Fail and learn fast. Find new opportunities in the numbers, results, competitors 
• Support the team: we need people who can and will jump into the breach where required to support their colleagues 
• Pride in delivery:  care bout when gets delivered in terms of quality, effectiveness and accuracy 
• Measurement focused: Wake up every day wanting to understand campaign, market and company performance 
• Have ambition: we want to work hard, move fast, challenge convention and drive real, measurable growth 
• Have fun: we want this to be a great place to work, with common purpose, mutual support and exciting opportunities. 

Your experience 

• Good overall knowledge of Marketing campaigns with at least 1-3 years of experience in marketing communications 
• Excellent written and verbal skills in English with strong attention to detail 
• A good understanding of how the gaming industry works; both Casino and Sportsbook marketing  
• An ability to think creatively and be pro-active about coming up with ideas and new ways of working. Not afraid to challenge the status quo 
• Strong problem solving skills and ability to take initiative, show a sense of urgency and willingness to learn 

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