CRM Retention Specialist


CRM Retention Specialist


About Kindred

Kindred Group is a digital entertainment pioneer bringing together nine successful online gambling brands, forming one of the largest online gambling groups in the world. Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% revenue is derived from harmful gambling.

Our global team of more than 2000 people represents 60+ nationalities. When you join Kindred, you'll be part of a collaborative, diverse and inclusive team that has your best interest at heart. We are a trusting company that knows the value of a healthy work-life balance. We offer a wide range of benefits, along with an award-winning all-employee share program, which is a great opportunity to share in the company's success.


The role 

We are seeking a talented and tech-savvy Retention Specialist to join our team within the gaming/gambling industry. Your primary responsibility will be to help define and create highly engaging content utilizing all the retention channels available through email, onsite content, push & promotions. Your technical expertise and creative mindset will play a crucial role in delivering personalized and dynamic experiences to our customers. 

What you will do 

  • Developing and implementing email marketing templates and content in alignment with marketing strategy and objectives, ensuring timely delivery, accuracy, and adherence to best practices.  
  • Managing the day to day content of the Unibet website and apps 
  • Collaborating with cross-functional teams, including marketing, design, and development, to define template and content from requirements to delivery.  
  • Creating dynamic content blocks for email campaigns, using HTML, CSS, and scripting languages to personalize content based on user preferences, behaviour, and other data.  
  • Ensuring builds are mobile-responsive, visually appealing, and optimized for deliverability.  
  • Conducting A/B tests to optimize email performance, including subject lines, calls to action, and content variations.  
  • Providing insights and recommendations for improving emails/content blocks.  
  • Collaborating with data analysts and CRM teams to leverage customer data for segmentation and personalization.  
  • Staying up to date with email marketing best practices, industry trends, and emerging technologies to drive innovation and improve results.  
  • Working closely with stakeholders to ensure timely execution of projects and achieve strategy objectives.  
  • Technical setup and testing of promotional campaigns 
  • Ensure that we adhere to all the regulatory requirements and remain compliant with all our communication 


  • Growth mindset: This means speed to delivery and value. Fail and learn fast. Find new opportunities in the numbers, results, competitors 
  • Support the team: we need people who can and will jump into the breach where required to support their colleagues 
  • Pride in delivery:  care bout when gets delivered in terms of quality, effectiveness and accuracy 
  • Measurement focused: Wake up every day wanting to understand campaign, market and company performance 
  • Have ambition: we want to work hard, move fast, challenge convention and drive real, measurable growth 
  • Have fun: we want this to be a great place to work, with common purpose, mutual support and exciting opportunities. 

Your experience 

  • Good overall knowledge of Marketing campaigns with at least 1-3 years of experience in marketing communications 
  • Excellent written and verbal skills in English with strong attention to detail 
  • A good understanding of how the gaming industry works; both Casino and Sportsbook marketing  
  • An ability to think creatively and be pro-active about coming up with ideas and new ways of working. Not afraid to challenge the status quo 
  • Strong problem solving skills and ability to take initiative, show a sense of urgency and willingness to learn 


Our Way Of Working

Our world is hybrid.

A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.

Application Process

Click on the “Apply Now” button and complete the short web form. Please add your CV and covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon. Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, ages, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.




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Unibet (Interactive), 55 Broad Street, 13th Floor, Manhattan, New York, USA, NY 10004


Well-being allowance
Learning and development opportunities
Inclusion networks
Charity days
Long service awards
Private medical insurance
Life assurance and income protection
Employee Assistance Programme

Meet the recruiter

Jennifer Salas

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