CRM Resource Manager

The role


The CRM Resource Manager is responsible for managing the workflow and resource allocation in the team, ensure that the deliverables are understood and ensure that the quality and timelines are met. 


The CRM Resource Manager is expected to provide the leadership and experience in building robust processes to underpin consistent delivery and scaling of campaigns with a strong focus on quality assurance.​ ​You will be a key point of contact for GMS and our Commercial regions for sharing information on campaign delivery along with working closely with the Head of CRM to ensure any feedback on team members are shared. ​


What you will do


  • ​Managing of the campaign and bonus calendar along with content delivery to ensure deadlines are met​
  • Manage the use of third parties to help in the execution of campaigns and bonuses ​
  • Developing a strong working relationship with key stakeholders in order to establish a strong link, keeping all stakeholders informed throughout any approved activity​
  • Reviewing campaign briefs and identifying potential issues, contacting respective teams and resolving problems at hand​
  • Managing the Campaign traffic to align the teams work stack to deliver the requirements per agreed SLA​
  • Acting as the main stakeholder between the Team and suppliers, both internal and external, like translation agencies, design studio, internal creative/content and external agencies/printers​
  • Identifying possible enhancements to processes and opportunities to increase efficiency in Campaign Execution​
  • Managing an error-free planning of the campaign calendar by developing, implementing monitoring and analysing the necessary processes​
  • Mastering Campaign selection requests in order to assess JIRA briefs, identifying gaps and suggesting improvements​
  • Liaising with the CRM teams, Marketing teams and various development teams to guarantee a “Right-first-time approach” for campaign execution both in outbound channels and onsite​
  • Ensuring that the testing processes are in place and campaigns are comprehensively tested before roll-out​
  • Ensuring that customer service is engaged in all campaigns that are being operationalised and manage campaign execution to align with the CS capacity available​
  • Leading on analysis in channel strategies and approaches e.g. change of subject line, different text, colours​
  • Understanding the capabilities offered by the new developments and create best practice​
  • Provide continuous feedback on team members performance to the team lead​


How will success be measured in this role


  • CSAT​
  • Contacts per campaign ​


Application process


Click on the "Apply Now" button and complete the short web form. Please add a covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon.

Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, age, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework.


Job alerts

Not suited to this role but interested in working at Kindred Group?

We are always on the lookout for talented, passionate people to join our global teams so if you'd like us to let you know when suitable jobs come up, please click on “Register for Alerts”.


Close map
Kindred House, 17-25 Hartfield Road, Wimbledon, London, United Kingdom, SW19 3SE
  • Office:
  • Type of Employment:
    Full Time Permanent
  • Reference Number:
25 Days Holiday
Private Medical
Wellbeing Allowance
Maternity/Paternity leave
Eye test
3 days CSR leave
Anniversary awards
Travel loan
Share this page
Share with linkedin
Share with facebook
Share with twitter
Share with email

Job Alerts

If this job is not for you but you are interested in jobs similar to this, then click the button below to be the first to know about them.