CRM Manager

Details

Work Location Type:
Hybrid
Office:
Gibraltar
Type of Employment:
Full Time Permanent
Reference Number:
MAR1283

About Kindred

Kindred Group is a digital entertainment pioneer bringing together nine successful online gambling brands, forming one of the largest online gambling groups in the world. Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% revenue is derived from harmful gambling.

Our global team of more than 2000 people represents 60+ nationalities. When you join Kindred, you'll be part of a collaborative, diverse and inclusive team that has your best interest at heart. We are a trusting company that knows the value of a healthy work-life balance. We offer a wide range of benefits, along with an award-winning all-employee share program, which is a great opportunity to share in the company's success.

The Role

The 32Red CRM Manager will play a pivotal role in the delivery and management of UK-facing casino campaigns and promotional activity, with a core focus on commercial performance, customer experience and bonus efficiency.

Through an expert understanding of the brand/customer/product, manage the day-to-day delivery and execution of all CRM Casino promotional activity for the 32Red brand, optimising both customer engagement and value, whilst ensuring that all campaign activity remains aligned with both commercial objectives and all relevant regulations.

What will you do:

Manage a CRM Squad in the operational delivery and optimisation of a comprehensive and effective communication and reward strategy
Seek to innovate and engage various customer cohorts across multiple channels including e-mail, direct mail, SMS, onsite/mobile messaging, loyalty programme(s) and other activity streams as required
Ensure consistent delivery and follow best practice/brand guidelines to ensure that all customer-facing content is fully compliant with all relevant legislation
Quality control - proofing CRM campaigns (promotional pages, emails, onsite messaging, bonus configuration, etc.), ensuring that quality standards are met, and supporting with configuration/execution where necessary
Own the customer churn model to reduce the number of lapsing players
Control reward budget for all player segments ensuring that customers' next best action is identified and incentivised (at an appropriate level), supported and driven by first-class player communications
Implement test & learn plans to develop rich and dynamic content, designed to personalise the customer experience ensuring maximum operational efficiency and commercial impact
Analyse campaign and promotional performance to identify opportunities for growth/pre-empt any potential operational challenges
Responsible for 2 direct reports, overseeing team administration and leading on monthly and quarterly reviews, setting OKRs and managing individual performance

Our Way Of Working

Our world is hybrid.

A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.

Application Process

Click on the “Apply Now” button and complete the short web form. Please add your CV and covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon. Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, ages, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.