CRM Manager (Australia)


CRM Manager (Australia)


  • Work Location Type:
  • Office:
  • Type of Employment:
    Full Time Permanent
  • Reference Number:

About Kindred

Kindred Group is a digital entertainment pioneer bringing together nine successful online gambling brands, forming one of the largest online gambling groups in the world. Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% revenue is derived from harmful gambling.

Our global team of more than 2000 people represents 60+ nationalities. When you join Kindred, you'll be part of a collaborative, diverse and inclusive team that has your best interest at heart. We are a trusting company that knows the value of a healthy work-life balance. We offer a wide range of benefits, along with an award-winning all-employee share program, which is a great opportunity to share in the company's success.

Role Description:


Reporting to the Head of Marketing (Australia), the CRM Manager (Australia) will primarily assist in the planning, development, execution and optimizing of campaigns and promotions to support clearly defined financial and customer specific KPIs. The suitable candidate will also drive a transformational shift in our existing marketing tech-stack over 12-18 months, which will include building out new workflows and coordinating with central and local stakeholders to ensure the transition is seamless.




  • Assist with the planning and execution of the Australian campaign and promotions roadmap across the calendar year with a primary focus on flagship events and sports.
  • Support the implementation and analysis of automated customer lifecycle campaigns (covering customer acquisition, onboarding, retention & reactivation).
  • Work with a range of marketing technology platforms that cover campaign execution, audience management, campaign analytics (Excel, Power BI, Adobe Analytics & Qlik) and multi-channel communication (i.e., SMS, email, push and onsite assets).
  • Have an intermediate understanding of project management, to specifically drive a shift in our existing marketing tech-stack to enable a new way of working using new technology and establishing efficient and optimal workflows.
  • Analyse customer patterns and behaviour to drive commercial decisions, including collaboration with both central and local marketing intelligence teams.
  • Interpreting current and future trends within the market.
  • Occasionally support the creative briefing and copywriting processes with multiple team members.
  • Manage and optimise on-site assets with relevant promotions and content via our in-house CMS (content management system).
  • The role may require occasional Saturday shifts supporting general marketing administration (i.e., reactive campaign execution and social media engagement initiatives) along with assisting Customer Support escalations and inquiries.
  • The role will require occasional evening calls with European colleagues.


Skills, Knowledge, and Experience:


  • 3+ years of experience in data-driven direct marketing (or CRM) through agency and/or client-side roles, having held responsibility for the implementation and execution of direct marketing/CRM campaigns.
  • Planning, scheduling, and analytical abilities as well as strong numeracy skills.
  • Intermediate understanding of marketing tech/architecture (campaign execution, CDP/audience management and content management systems).
  • An intermediate level of project management is highly desirable, but not required.
  • A keen interest in Australian Sports and Racing. Any experience within the sports/racing or wagering industry is highly desirable, but not required.
  • Bachelor's degree, preferably in Business and/or Marketing, is desirable but not essential.
  • Excellent writing, communication, and presentation skills with strong attention-to-detail.
  • Fluency in English is essential.
  • Ability to innovate and continually optimize existing manual and automated campaigns.
  • Interpersonal and organisational skills will be essential to the role.




  • We are in a fantastic new office near Barangaroo, close to Wynyard station.
  • Our office has a sports hub, if you want to challenge a mate to a game of table tennis or darts.
  • Fancy a good cup of coffee? We have an in-house barista to get you that perfect cup!
  • Many social events to take part in (Melbourne Cup is just one of them).
  • Great work life balance and flexibility.
  • A continued commitment to employee development.
  • Employee share program.
  • Life insurance and income protection plans.
  • Wellness benefits.
  • Novated lease.




To apply for this role, you must be in Australia with a valid work visa, permanent residency, or citizenship.

This is a permanent full-time role with a hybrid workplace policy.


Our Way Of Working

Our world is hybrid.

A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.

Application Process

Click on the “Apply Now” button and complete the short web form. Please add your CV and covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon. Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, ages, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.



  • Work Location Type:
  • Office:
  • Type of Employment:
    Full Time Permanent
  • Reference Number:


Close map
Sydney, Australia
Level 9, 207 Kent Street, Sydney, New South Wales, Australia, 2000


Well-being allowance
Learning and development opportunities
Inclusion networks
Charity days
Long service awards
Life assurance and income protection
Employee Assistance Programme

Meet the recruiter

Maggie BottuVijaya

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