The role #LI-JW1

Reporting into the CRM Manager, as a CRM Executive your responsibilities will include the delivery of CRM activity for 32Red brand within the Kindred Group, with the primary purpose of producing compelling relevant engaging content to our customers to maximise player value.

As a listed and regulated company, Kindred Group pays great attention to player safety and sustainability. Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% of revenue is derived from harmful gambling.

What you will do

• Delivery of all CRM activity for the business – including e-mail, direct mail, SMS marketing, site/mobile messaging, loyalty programme(s) and other activity streams as required
• Manage the promotional calendar, ensuring that all promotions and campaigns are delivered
• Ensure that all activity delivered is consistent and follows the brand guidelines as well as best practice and that all materials are fully compliant with all relevant legislation
• Proofing all campaign and ensuring that quality standards are met
• Source, segment, acquire and manage email marketing data, working with the VIP team and technology partners where appropriate
• Drive forward the performance of email marketing in terms of Open Rate, Click Through Rate and ROI whilst reducing unsubscribe rates
• Source deliverables from all the stakeholders involved in execution of the CRM campaigns
• Track all campaigns and report performance on a regular basis
• Implement testing plans to develop rich and dynamic content, subject lines and promotional offers

Your experience

• HTML knowledge desirable
• Customer Focus / Desire to improve customer experience
• Results Driven
• Attention to detail
• Analytical and strategic thinking
• Building Collaborative Relationships
• Markdown Language knowledge beneficial
• Understanding of the Casino industry
• Good IT skills including strong experience of Microsoft Office (Excel, Word, Outlook etc)
• Experience of working with Content and/or Campaign Management Systems preferred

Application process

Click on the "Apply Now" button and complete the short web form. Please add a covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon.

Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, age, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.

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