CRM Campaign Manager



The role

You will be responsible for the 'right first time' execution of campaigns through multiple channels and integrating locally-appropriate bonuses, which support the overall Kindred customer communication strategy


What you will do

  • Plan and lead the execution of campaigns (with and without bonuses), executed as per best practice applications and liaise with stakeholders throughout the process
  • Campaign managers are allocated to markets but not dedicated, so will work on campaigns for all markets as required by our resource planning
  • Responsible for the quality and compliance of all campaigns set up
  • Help to deliver consistency between outbound communication channels and onsite assets
  • Ensure that the testing process is robust and that all campaigns are comprehensively tested before roll-out
  • Ensure that customer service is informed of all campaigns being operationalized and investigate any campaign-related issues raised
  • Contribute and share knowledge within the team and company through training sessions and meetings
  • Build and sustain good working relationships with colleagues and stakeholders
  • Complete ad-hoc manual tasks as required
  • Build all campaign communications including, email, SMS, push, onsite messages pertaining to assigned campaigns


How will success be measured in this role

  • Regular performance reviews with your line manager
  • Delivery and QA in all multi-channel customer communication
  • OKR's and Team KPI's such as Revenue Gross Win, Net Retention Rate, Active Customers, New Depositing Players and Bonus Spend.
  • Acting in line with Kindred Group values
  • Successful completion of all relevant training and other compliance activities that support Kindred's sustainable and responsible growth


Your experience

  • Knowledge of the markets(s) being supporting, including locally-relevant compliance needs
  • Great organisation, planning and prioritisation skills, with strong attention to detail
  • Ability to work in a fast-paced environment
  • Good time-management skills
  • Good understanding of implement, driving and managing complex multi-channel and onsite campaigns
  • Good understanding of the marketing technologies and a keen interest in the emergent technologies
  • Proactivity and ability to collaborate
  • Understanding of Kindred Groups brands and product portfolio
  • Educated to degree level, marketing qualification would be preferred
  • Experience within the online gaming sector and strong interest in its product offering is desirable
  • Strong communication skill, with an ability to communication with the senior leadership team


Application process

Click on the "Apply Now" button and complete the short web form. Please add a covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon.


Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, age, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.


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Kindred House, 17-25 Hartfield Road, Wimbledon, London, United Kingdom, SW19 3SE
  • Office:
    London, Malta
  • Type of Employment:
    Full Time Permanent
  • Reference Number:
25 Days Holiday
Private Medical
Wellbeing Allowance
Maternity/Paternity leave
Eye test
3 days CSR leave
Anniversary awards
Travel loan
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