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Conversion Optimisation Executive

 

Kindred is one of the world's largest online gambling businesses with 11 brands which in turn serve over 21 million customers. We aim to be the best at what we do across all markets. 

To help us achieve our strategic goals, we are looking to add a brilliant marketing mind to our Acquisition Strategy team. As conversion rate optimisation executive, you'll have a solid background in digital marketing fundamentals through experience but most importantly, you'll have a pragmatic approach, can-do attitude, precise analytical skills, and a genuine desire to excel. 

 

About the role

 

As CRO Executive you will help to build and manage the conversion optimisation strategy and coordinate tests on multiple domains and channels to drive the new depositing customers and additional revenue, engagement and customer satisfaction.

 

What will you be doing?

 

  • Work with local teams to optimise the conversion rates and improve the new user experience.
  • you will help to build and manage the conversion optimisation strategy and coordinate tests on multiple domains and channels to drive the new depositing customers and additional revenue, engagement and customer satisfaction.

     

  • Work with acquisition creative executive, digital design and Brand team to ensure acquisition assets for the digital channels, mainly PPC, Pre-paid Media and affiliates are continuously optimised in order to increase conversion metrics and revenue.
  • Manage full suite of AB and MVT tests for acquisition and the join journey – collating requirements, prioritising and communicating results to the wider business teams.
  • Use data and testing to develop better experiences for new customers interacting with the website via multiple device
  • Oversee the user journeys per channel and market- proactively and continuously identify where improvements can be made and follow these through to implementation.
  • Proactively improve the registration flow – analyse and act on inconsistent bounce rates related to the registration page and onsite acquisition pages
  • Perform market research

 

How will you be measured?

 

  • Registration to First Deposit conversion rate
  • Return on bonus
  • On target first depositors number
  • Personal OKRs
  • Regular performance reviews with your line manager
  • Acting in line with Kindred Group values
  • Successful completion of all relevant training and other compliance activities that support Kindred's sustainable and responsible growth

 

What have you done?

 

  • Some digital experience and an understanding of the principles of A/B testing. 
  • A passion for testing, data and UX that can inspire colleagues, wider teams and the business as a whole as to the capabilities of testing and the decisions it can support.
  • Creative, innovative and willing to turn ideas into reality
  • Highly organised by nature and proficient in multi-tasking; you see pressure as a challenge and work through problems in a logical manner, breaking down the complex into the achievable
  • Strong analytical skills
  • Strong communication skills (verbal, written and presentation)
  • Knowledge of CRO and analytics tools i.e. Adobe Analytics, Optimizely, CrazyEgg.

 

Application Process

 

Click on the "Apply Now" button and complete the short web form. Please add a covering letter to let us know your motivation for applying and your salary expectation.  Our Talent Acquisition team will be in touch soon.

 


 
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Location
London
Kindred House, 17-25 Hartfield Road, Wimbledon, London, United Kingdom, SW19 3SE
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  • Reference Number:
    COM1406
  • Office:
    London
  • Type of Employment:
    Full time permanent
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25 Days Holiday
Private Medical
Wellbeing Allowance
Maternity/Paternity leave
Eye test
3 days CSR leave
Shares
Pension
Anniversary awards
Travel loan
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