Casino Marketing Team Lead



The role

As the manager of the casino marketing team you will be tasked to deliver casino active customer and revenue goals by understanding the base, customer motivation, needs and insights to create a comprehensive marketing strategy to maximize the product share.


What you will do

  • Define the vision and drive the development of global Casino marketing strategy
  • Act as a voice of the customer in the product planning process – work with the Casino product team and Play Gaming Experience owner to define and improve customer experience
  • Be a key stakeholder into the planning and execution of Casino exclusive game development from conceptual stages all the way to the product roll out and launch
  • Partner with Casino, CRM and local teams to create market and competitive analysis, customer segmentations, personas and trends on which to base decisions.
  • Leading and developing the Casino Marketing team across different geographical locations
  • Champion the Casino product within GMS and Commercial departments and deliver high quality Casino marketing training for key stakeholders
  • Lead Casino marketing team to produce positioning, messaging, visuals, and themes that differentiate our product
  • Spearhead product launches – manage positioning and plan the launch of new games, products, features and releases and manage the cross-functional implementation of the plan
  • Continuously collect and analyse data to understand the customer base, their profile and motivations within the Casino product and ensure it is communicated to all relevant stakeholders


How will success be measured in this role

  • Casino Active customers
  • Casino Gross Win
  • Casino Retention
  • New Casino players


Your experience

  • Capability to engage and motivate colleagues and team members
  • Experience in leading people and teams
  • Strategic marketing thinker with a proven ability to innovate, implement and optimise
  • Great organisation, planning and prioritization skills, with strong attention to detail
  • Previous experience in Product Marketing role with keen interest in Casino product
  • Proactivity and ability to collaborate
  • Strong communications and stakeholder management
  • Formal marketing qualification desirable


Application process

Click on the "Apply Now" button and complete the short web form. Please add a covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon.


Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, age, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.


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Kindred House, 17-25 Hartfield Road, Wimbledon, London, United Kingdom, SW19 3SE
  • Office:
    London, Malta
  • Type of Employment:
    Full Time Permanent
  • Reference Number:
25 Days Holiday
Private Medical
Wellbeing Allowance
Maternity/Paternity leave
Eye test
3 days CSR leave
Anniversary awards
Travel loan
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