Affiliate Manager (Sweden)

Job description: Affiliate Manager - SE


Kindred is a made up of 11 brands which together form one of the World's largest online gaming groups.  We operate in more than 100 different markets and in turn, serve 21 million customers.


As the Affiliate Manager - SE, your role within Kindred Group is to take ownership of the affiliate portfolio assigned to you, introduce new affiliates to the program and work collaboratively with other Affiliate Managers, Team Leads and the Head of Affiliates.


Doing so successfully will ensure that the Kindred Affiliates program leads the way in terms of performance, reputation and integrity within Kindred Group and the online gaming affiliate space.


Key accountabilities of the role are:


  • Manage and expand the existing SE affiliate portfolio for all SE-facing Kindred Group brands
  • Regularly review affiliate acquisition activity to ensure it complies with relevant regulations and guidelines
  • Help create, plan and execute affiliate marketing acquisition, retention and reactivation campaigns to grow the SE affiliate portfolio
  • Monitor and analyse results of these campaigns, including weekly and monthly KPI reporting to the Affiliate Team Lead – Nordics and other members of Kindred Group as required
  • Provide timely and constructive responses to all inbound SE affiliate enquiries
  • Manage the monthly payment process for your SE affiliate portfolio and provide feedback on poorly performing accounts with suggestions about corrective actions to the Affiliate Team Lead – Nordics
  • Help shape the affiliate budget for the SE with input from the local Country team, other affiliate team members and the Affiliate Team Lead – Nordics
  • Monitor the marketing spend of individual affiliates and the SE affiliate portfolio in line with agreed budget targets
  • Deliver clear, concise and reliable reporting on all activity to key stakeholders
  • Work on projects that improve existing processes and help drive innovation within the affiliate program
  • Collaborate with other Affiliate Managers to ensure local best practice approaches are implemented globally
  • Work on projects that may impact other areas of the business as agreed and directed by the Affiliate Team Lead – Nordics or Head of Affiliates
  • Work closely with the following roles and teams:

    - Marketing Communications Manager to create email and social media communication plans that engage and delight our SE affiliate partners and to help keep the Swedish version of KindredAffiliates.com up to date
    - Key Accounts & Global Affiliate Team to collaboratively ensure SE affiliate acquisition from these key accounts is delivered to agreed targets
    - Local Country team to ensure all members are kept up to date with affiliate activities and that you are fully aware of what other acquisition and retention activity is happening in your market
    - Marketing Intelligence to optimise affiliate marketing performance and investment
    - Product Marketing teams to spread the word about our latest and greatest product features
    - Any other Kindred Group teams as and when required by the nature of your role

  • Attend industry events and keep updated on industry trends that impact on the program and the business
  • Perform market and competitor program research as required
  • Any other reasonable tasks necessary for you to carry out your role effectively and efficiently


Knowledge and Experience


  • Good knowledge of performance based and/or affiliate marketing
  • Significant Online Marketing experience, ideally from a customer-focused, high-transaction volume company
  • Very highly organised, self-sufficient and self-motivated
  • Excellent communication skills (verbal, written and presentational)
  • Strong team player with excellent and proven inter-personnel skills
  • Extremely numerate with a superb understanding of cost control
  • Great sales, negotiation and problem-solving skills
  • A detailed understanding of the Swedish online gaming industry would be beneficial


Education / Qualifications


  • Native level Swedish-language skills
  • Excellent English-language skills
  • College/University degree is preferable
  • Gaming industry experience a plus
  • Proficiency with Microsoft Office suite, including Word, Excel, Power Point and Outlook
  • Ability to travel to Stockholm at least once per month


Application process

Click on the "Apply Now" button and complete the short web form. Please add a covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon.


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Kindred House, 17-25 Hartfield Road, Wimbledon, London, United Kingdom, SW19 3SE
  • Reference Number:
  • Office:
    London, Malta, Stockholm
  • Type of Employment:
    Full time permanent
25 Days Holiday
Private Medical
Wellbeing Allowance
Maternity/Paternity leave
Eye test
3 days CSR leave
Anniversary awards
Travel loan
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