SEO Executive – Sweden

Details

Work Location Type:
Hybrid
Office:
Malta
Type of Employment:
Full Time Permanent
Reference Number:
CAM0415

About Us

At FDJ UNITED, we don't just follow the game, we reinvent it.

FDJ UNITED is one of Europe’s leading betting and gaming operators, with a vast portfolio of iconic brands and a reputation for technological excellence. With more than 5,000 employees and a presence in around fifteen regulated markets, the Group offers a diversified, responsible range of games, both under exclusive rights and open to competition. We set new standards, proving that entertainment and safety can go hand in hand. Here, you’ll work alongside a team of passionate individuals dedicated to delivering the best and safest entertaining experiences for our customers every day.

We’re looking for bold people who are eager to succeed and ready to level-up the game. If you thrive on innovation, embrace challenges, and want to make a real impact at all levels, FDJ UNITED is your playing field.

Join us in shaping the future of gaming. Are you ready to LEVEL-UP THE GAME?

The Role

FDJ United is looking for a commercially minded and technically capable SEO Executive to join our established SEO team in Malta (Tigné Point). This role will take ownership of SEO performance for our Swedish market, working across content, technical SEO, on-page optimisation, and performance analysis to drive sustainable organic growth.

You'll be part of a mature, collaborative SEO function, reporting to the SEO Lead and working closely with central teams, local market stakeholders, and wider marketing and product teams. The role is hands-on and analytical, with clear accountability for market performance and a strong focus on measurable business outcomes.

We're looking for someone who can translate SEO opportunities into action, understands the commercial impact of organic search, and stays ahead of industry, algorithm, and search behaviour changes.

What you'll be doing

Own and drive SEO performance for the Swedish market, aligned with commercial and acquisition KPIs
Monitor, analyse, and report on organic performance, visibility, and market trends, proactively flagging risks and opportunities
Conduct technical, content, and on-page SEO audits, identifying and prioritising impactful improvements
Execute SEO initiatives across content optimisation, internal linking, technical fixes, and SERP performance
Work confidently with a range of SEO, analytics, and performance tools
Collaborate closely with SEO Leads, the SEO Strategic Lead, and local stakeholders to deliver against shared objectives
Stay up to date with search engine algorithm updates, industry best practices, and evolving search behaviours (including AI-driven search features)
Contribute to continuous improvement of SEO processes, documentation, and ways of working
Take a proactive role in your professional development within a high-performing SEO team

How you'll be measured

Organic search visibility and rankings in the Swedish market
Organic traffic growth and share of organic traffic vs total traffic
Contribution of SEO to new depositing player acquisition
Delivery against personal and team OKRs
Quality, impact, and timeliness of SEO execution

Who you are

Solid foundational knowledge of SEO principles (technical, content, and on-page)
Highly organised, self-driven, and comfortable owning a market end-to-end
Analytical and data-driven, with the ability to turn insights into actionable recommendations
Strong communicator, able to explain SEO concepts clearly to both technical and non-technical stakeholders
Proactive problem-solver with a creative mindset
Comfortable working in a fast-paced, performance-focused environment
Interest in (or experience with) the iGaming industry
Native-level proficiency in Swedish (written and spoken) is required
Professional proficiency in English

Essential skills & experience

Degree in Marketing or a related field (or relevant professional/online qualification)
Hands-on experience with:

GA4, GSC
SEO tools (e.g. crawling, keyword research, rank tracking)

Experience working with CMS platforms and Excel / spreadsheets
Experience writing or optimising SEO-focused online content
Basic understanding of HTML, CSS, and JavaScript and how they impact SEO
Experience working effectively within a team-based environment

Nice to have

Previous experience in an SEO Executive or similar role
Exposure to international or multi-market SEO
Familiarity with AI-assisted content or SEO workflows
Experience collaborating with product, UX, or development teams

Our Way Of Working

Our world is hybrid.

A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.

Application Process

We believe talent knows no boundaries. Our hiring process focuses solely on your skills, experience, and potential to contribute to our team. We welcome applicants from all backgrounds and evaluate each candidate based on merit, regardless of personal characteristics as the age, gender, origin, religion, sexual orientation, neurodiversity or disability.