The role

The Marketing Manager will oversee the day-to-day management and co-development of brand, content, and creative strategies for Unibet in Australia. Working closely with the Head of Marketing (Australia), the role will ensure that our brand strategy aligns with top-line commercial objectives, while the content strategy resonates with the target audience and delivers long-term value for the Unibet brand.

As a listed and regulated company, Kindred Group pays great attention to player safety and sustainability. Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% of revenue is derived from harmful gambling.

What you will do

• Collaborate with the Head of Marketing to define local creative guidelines for Unibet Australia, ensuring consistency with global brand standards.
• Manage and mentor the full-time Social Media Executive, providing necessary support for career development and skill enhancement.
• Develop and execute a robust content strategy aimed at driving brand consideration among prospective audiences and increasing engagement with the existing customer base.
• Work closely with the digital manager to ensure appropriate budget allocation across content, social, and media production.
• Leverage Unibet brand ambassadors to integrate them into brand and content strategies effectively.
• Manage the creative pipeline for both internal and external resources.
• Oversee multimedia production, including run sheets, scheduling, and editing across all channels.
• Provide weekly reports on content, social media performance, and brand KPIs.
• Ensure all content and creative materials comply with internal LeCo (Legal & Compliance) guidelines.

Your experience

• Minimum of 3+ years of experience in a marketing manager or executive role.
• Highly motivated and proactive with a customer-first mindset.
• Strong task management and prioritization skills, with the ability to take ownership and accountability for achieving goals.
• Exceptional attention to detail.
• Data-focused and ROI-driven, with strong analytical and reporting capabilities.
• In-depth product knowledge and a genuine passion for the online gaming industry, either as a customer or through professional experience.
• Strong leadership skills with the ability to build trust and foster team collaboration.
• Extensive experience across social and content channels.
• Multimedia and production experience is a plus.