The role

You will have the overall management responsibility for Finland market: Prepare for the reregulation in 2025/manage the biggest commercial P&L in the market in 2026.

What you will do

• Full responsibility for the profit & loss (P&L) in Finland
• Responsible for managing local market risks for the FDJ UNITED Group (regulatory, reputational, and operational)
• Responsible for budgeting, marketing spend and cost control, as well as developing & optimizing the marketing and market brand strategy / mix 
• Responsible for feeding into product strategy to ensure clear, competitive & relevant products to market 
• Strong external communications that deliver ROMI in line with expectations and managing local trade association relationships & acting as local spokesperson  
• Purchase of on/offline media based on an optimal and cost-efficient media mix  
• Actively monitoring & improving key KPI & day to day business performance 
• Actively hands on with customer activities & attracting, retaining & developing the customer base  
• Actively working with product, operations and service teams to ensure players get a great customer experience and in doing so driving up player retention and satisfaction  
• Keeping FDJ UNITED at the forefront of responsible gambling; ensuring regulatory, legal and ethical standards and obligations are upheld with a strong focus on player protect
• Ensuring marketing activities follow relevant codes of conduct and guidelines 
• Responsible for Commercial sustainability strategy for the local market  
• Work with Group risk teams & executive management to monitor, manage & influence key risks. Serving as a key local advisor for strategic decisions (strategies/M&A etc) 
• An active member of the Gibraltar local Management team, supporting the People Agenda in that location and accountable for ongoing improvements to our Employee Engagement scores
• Role model excellent leadership and behaviors to set a winning culture in line with our company values 
• Hire best in-class marketing talent to build a diverse and high performing local marketing team 
• Set clear OKRs and ensure a culture of strong follow up and performance measurement, with clear alignment between teams (local & central)  
• Ensure strong KPI and measurement, with clear alignment between teams (local & central) 
• Build a strong retention rate within the teams through a strong focus on learning, development and career paths

Keeping FDJ UNITED Compliant

• Be a compliance ambassador and Governance, Risk & Compliance (GRC) leader within FDJ UNITEDGroup
• FDJ UNITED group has numerous licenses across the globe, and you are accountable for the specific compliance obligations, as detailed in the Group Compliance Framework in your direct charge
• Ensure that you, and your team, adhere to the Governance Risk Compliance (GRC) obligations within your direct responsibility and control
• As subject matter expert you are accountable for the compliance risk in your area and you will decide on mitigation/risk acceptance, up to a pre-agreed level, as defined in the GroupCompliance Framework 
• Dare to challenge processes, policies and projects that will negatively impact compliance within the Group

Supporting FDJ UNITED Culture

• Adhere to and be a champion of the Group Code of Conduct
• Foster an inclusive culture in the team ensuring diverse perspectives are embraced and regularly review your employee data to ensure high levels of engagement
• Regularly review your processes and people decisions (Including Pay, Reward, Performance Reviews, Hybrid Working) to ensure they are equitable and inclusive
• Hire and develop your team with a focus on building diversity and the right blend of capabilities to achieve success and drive performance

How you will be measured

• Finland market revenue, margin and profit
• Active players
• Staff engagement
• Acting in line with FDJ UNITED Group values and our Governance, Risk and Compliance obligations
• Successful completion of all relevant training and other compliance activities that support the Group sustainable and responsible growth
• % of compliance incidents generated by / within your department, our ambition is zero

Your experience

• Leadership with accountability - vision, direction, inspiration
• Strategic business and product planning
• Experience and a network within the online gambling industry is an advantage
• 5-10 years of relevant B2C general management experience with a pure player with proven track-record of delivering tangible results
• An internal drive to be a winner, motivating and inspiring people to be proud and deliver the best gambling experience
• Exceptional analytical skills with a positive mindset and desire to solve problems
• Business development – can spot and exploit business building opportunities
• Performance management
• Coaching and development
• Project management
• Ability to work across boundaries – building collaborative relationships
• Drives for execution excellence
• Organisation, structure and efficient workflow orientate