The role   

We are seeking a talented and tech-savvy Marketing Communications / QA Specialist to join our team within the gaming/gambling industry. This is a hybrid role within the Always on Marketing team that will develop & test new dynamic blocks, test new communications channels and deploy these across all of our brands and markets. Documentation and training to the rest of the department will be included within this process. This role will be integral to providing improved automation within the Retention team and reaching our goals of achieving 80+ automation.

Key Responsibilities 

• Developing and implementing email marketing templates and content blocks in alignment with marketing strategy and objectives, ensuring timely delivery, accuracy, and adherence to best practices.
• Collaborating with cross-functional teams, including marketing, design, and development, to define template and content blocks from requirements to delivery.
• Creating dynamic content blocks for email campaigns, using HTML, CSS, and scripting languages to personalize content based on user preferences, behaviour, and other data (We mainly use tools to do most of the work but decent knowledge of the above will be a huge plus).
• Ensuring builds are mobile-responsive, visually appealing, and optimized for deliverability.
• Providing insights and recommendations for improving emails/content blocks.
• Collaborating with data analysts and CRM teams to leverage customer data for segmentation and personalization.
• Experience with leveraging APIs powering dynamic content blocks.
• Staying up to date with email marketing best practices, industry trends, and emerging technologies to drive innovation and improve results.
• Working closely with stakeholders to ensure timely execution of projects and achieve strategy objectives.
• Developing and executing comprehensive test plans and test cases to verify the functionality and performance of marketing campaigns, customer communications, and bonus mechanics.
• Conducting thorough testing to identify potential issues, inconsistencies, and areas for improvement, ensuring adherence to industry regulations and compliance requirements per market.
• Assessing test results, troubleshooting issues, and providing actionable insights to improve customer experience and overall campaign performance.
• Working closely with developers, UX, and stakeholders to address and resolve issues and ensure timely delivery of error-free marketing initiatives.
• Documenting and maintaining comprehensive records of test cases, test results, and issue tracking reports for future reference. Contributing to the continuous improvement of QA processes, methodologies, and tools to optimize efficiency and effectiveness.
• Training rest of department on how to use new blocks, communications channels, etc and having comprehensive documentation to support this.
• Ensure that you adhere to the Governance, Risk & Compliance (GRC) obligations for your role.
• Identify and raise any non-compliance incidents promptly to your line manager.
• Challenge processes, policies and projects that will negatively impact compliance within the Group.
• Complete all mandatory compliance training assigned to you.
• Reach out to the Compliance Teams if unsure of any of your compliance obligations or the requirements are unclear.

Behaviors

• Growth mindset: This means speed to delivery and value. Fail and learn fast. Find new opportunities in the numbers, results, competitors
• Support the team: we need people who can and will jump into the breach where required to support their colleagues
• Pride in delivery: care about what gets delivered in terms of quality, effectiveness and accuracy
• Measurement focussed: Wake up every day wanting to understand campaign, market and company performance
• Have ambition:  we want to work hard, move fast, challenge convention and drive real, measurable growth
• Have fun:  we want this to be a great place to work, with common purpose, mutual support and exciting opportunities

How will success be measured in this role

• Acting in line with FDJ UNITED values
• Successful completion of all relevant training and other compliance activities that support FDJ's sustainable and responsible growth

Your experience

• Good overall knowledge of Marketing campaigns with at least 3-4 years of experience in marketing communications and understanding of QA processes (especially working with Test Scripts)
• Excellent written and verbal skills in English with strong attention to detail
• A good understanding of how the gaming industry works; both Casino and Sportsbook marketing
• An ability to think creatively and be pro-active about coming up with ideas and new ways of working. Not afraid to challenge the status quo
• Experience in working with tools like Optimove and Movable Ink (these 2 would be a plus) or similar