Audience Analyst

Details

Work Location Type:
Hybrid
Office:
London
Type of Employment:
Full Time Permanent
Reference Number:
CAM0294

About Kindred

Kindred Group is a digital entertainment pioneer bringing together nine successful online gambling brands, forming one of the largest online gambling groups in the world. Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% revenue is derived from harmful gambling.

Our global team of more than 2000 people represents 70+ nationalities. When you join Kindred, you'll be part of a collaborative, diverse and inclusive team that has your best interest at heart. We are a trusting company that knows the value of a healthy work-life balance. We offer a wide range of benefits, along with annual bonus, which is tied to both company and your individual performance.

The role

Kindred Group is looking for a skilled specialist to unleash the power of customer data and segmentation logic to provide audiences on time, at scale, and with high performance. This role supports improving launch time, reach, and effectiveness of communications across our brands in more than a dozen markets.

The Audience Management team provisions audiences proactively and on demand for campaigns spanning customer and owned media channels. This includes creating and curating segments, combining them into detailed or real-time use cases, and leveraging both explicit and implicit data for next-level marketing.

The Audience Analyst collaborates with marketing, analytics, data, and engineering teams to implement audience strategies that enhance communication and rewards program effectiveness.

What you will do

Interpret and fulfil audience requests from internal stakeholders.
Build and manage off-the-shelf and custom audience segments for marketing campaigns.
Collaborate with Data Engineering and Analytics teams to maintain usable customer datasets.
Develop expertise in segmentation tools and resolve any technical issues.
Analyse and report on audience performance to drive strategic improvements.
Align audience strategies with overall marketing objectives and campaigns.
Ensure compliance with GDPR and data privacy regulations.
Experiment with and adopt new technologies to advance audience segmentation.

Qualifications

Required:

Bachelor's degree in a relevant field.
2-4 years of experience in data-driven roles.
Proficiency in SQL and complex data manipulations.
Strong analytical skills and problem-solving abilities.
Excellent communication skills.

Preferred:

Experience with audience segmentation tools like Optimove.
Familiarity with programmatic advertising and marketing automation platforms.
Understanding of GDPR compliance in marketing contexts.

Tools and Technologies

Campaign Management: Optimove
Data Storage: Oracle DWH
Analytics: PowerBI, QlikSense
Collaboration: Office 365, Teams
Development: Atlassian Suite, Jenkins, SQL clients

Personal Attributes

Proactive and self-motivated.
Adaptable to evolving technologies.
Collaborative with diverse teams.
Passionate about data-driven marketing.

Our Way Of Working

Our world is hybrid.

A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.

Application Process

Click on the “Apply Now” button and complete the short web form. Please add your CV and covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon. Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, ages, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.