The role  #LI-DG1

We are seeking a dynamic Bonus and Reward Manager to lead the delivery of new customer incentive programs across Kindred's global footprint. This individual will be responsible for managing the entire lifecycle of the reward mix, incorporating behavioural, interest, advocacy, and product drivers. Reward programs are a critical component in attracting and incentivizing the ‘right' customer for Kindred, and this role will embed this ethos into engaging narratives that capture attention, build excitement, and bring the brand to life across key visitor touchpoints.

The ideal candidate will have successfully managed a portfolio of activities for market-leading brands and will possess a proven track record of high-quality prospect conversion, fostering long-term customer loyalty.

What you will do

• Execute and optimise acquisition bonus campaigns tailored to key audience segments and focussed on commercial KPIs.

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  Campaign activity will captivate core customer groups, cultivate brand loyalty, and achieve sustainable value creation through the effective use of Kindred's reward ecosystem.

   

• Collaborate closely with market, channel and cross-functional teams to run activity in line with overall business objectives and marketing activity, harnessing our localised brand and product mix to deliver compelling experiences for our target audience.

   

• Deliver activity against agreed KPIs, ensuring sustained performance and providing regular reporting and insights to stakeholders that inform decision-making and optimisation efforts.

   

• Contribute to the design and implementation of innovative promotions, reward mechanics, and gamification elements that resonate with motivators of sports and gaming enthusiasts; building incremental point-of-difference and local relevance.

   

• Product Development: Contribute to workstreams relating to the scoping, refinement and delivery of progressive features to the Kindred reward ecosystem. Stay informed with industry trends, competitive landscape, and emerging technologies in reward program management, continuously seeking opportunities to innovate and differentiate our offering within the gaming space, circulating these within key team forums.

   

• Ensure best in class compliance with relevant regulations and guidelines that ensure Kindred's success as a locally regulated operator.

Your experience

• 3+ years of experience managing multiple workstreams, with a strong focus on campaign management within omnichannel digital marketing. Experience in highly regulated environments is a plus.
• Proven expertise in campaign lifecycle management, including planning around key seasonal and commercial touchpoints.
• Familiarity with product saturation pivots and market condition adjustments.
• Strong analytical skills with the ability to interpret behavioral and commercial data, providing actionable insights to optimize program performance.
• Creative mindset with a passion for developing new ideas and approaches to engage visitors and promote healthy early playthrough habits.
• Excellent account management, communication, and stakeholder collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels.
• Comfortable managing multiple workstreams and dynamic priorities across various geolocations and time zones.
• Proficiency in industry-leading digital marketing platforms, CRM systems, and analytical tools.
• Commitment to fostering a culture of growth, diversity, equity, and inclusion, with a genuine appreciation for the passions of the sports and iGaming community.