ABOUT FDJ UNITED 

At FDJ UNITED, we don’t just offer games of chance we constantly reinvent them. 

FDJ UNITED is a European leader in gaming, with a broad portfolio of iconic brands and recognised technological excellence. With more than 5,000 employees and a presence in nearly fifteen regulated markets in Europe, the Group offers a diverse and responsible range of games, both under exclusive rights and in competitive environments. 

We go beyond market standards by demonstrating that entertainment and responsibility can go hand in hand. 

With us, you’ll join a team of passionate people who support each other every day to create gaming experiences that are as entertaining as they are safe for millions of players. That’s why we’re looking for bold individuals, driven by the passion for success and determined to revolutionise this industry. 

If innovation and major challenges are what drive you, and the daily impact of your work is a source of motivation, FDJ UNITED is your playground. 

So, ready to join us and raise the game? 

ABOUT YOUR FUTURE ROLE 

As part of our international growth, we are seeking a BtoB Sales Manager to play a pivotal role in FDJ UNITED’s expansion by identifying and securing new business opportunities, leading B2B tenders, and managing strategic partnerships to ensure profitable and sustainable market development across regulated markets. 

WHAT YOU WILL DO 

1) Sales Strategy & Market Development 

• Define and implement FDJ’s international sales strategy. 

• Align commercial efforts with FDJ’s roadmap and strategic priorities. 

• Monitor market trends and competitor activities to identify opportunities. 

2) Prospecting & Relationship Building 

• Identify and qualify new international prospects. 

• Build and maintain strong relationships with potential clients. 

• Animate relationships with regulators and local partners for our products. 

• Represent FDJ in external forums, conferences, and strategic meetings. 

3) B2B Tender Management 

• Lead and coordinate tender processes for new clients. 

• Prepare and submit competitive offers aligned with FDJ’s objectives. 

• Collaborate with internal teams (Legal, Finance, Product) to ensure compliance and quality. 

4) Commercial Development & Negotiation 

• Create and manage B2B/B2B2C commercial channels. 

• Negotiate contracts and partnership agreements. 

• Ensure alignment between client needs and FDJ’s product/service offerings. 

• Propose business concepts derived from customer meeting insights to generate additional revenue and enhance profitability in the B2B segment. 

5) Profitability & Performance Monitoring 

• Ensure profitability and scalability of expansion efforts. 

• Track KPIs: tenders participated, success rate, revenue from new markets, new contracts signed. 

• Provide regular reporting to management on business performance. 

6) Internal Coordination & Strategic Support 

• Work crossfunctionally with Marketing, Legal, Finance, and Product teams. 

• Support strategic planning with market intelligence and feedback. 

• Maintain CRM hygiene and documentation related to prospects and opportunities. 

7) Compliance & Risk Management 

• Ensure compliance with regulatory frameworks in target markets. 

• Anticipate risks and propose mitigation strategies. 

WHY JOIN THE TEAM 

- Make a direct impact on FDJ UNITED’s international footprint, with high executive visibility and ownership on strategic deals.  

- Work in a collaborative, crossfunctional environment that values accountability, innovation, and collective success 

TO SUCCEED IN THIS ROLE, WE THINK YOU SHOULD HAVE… 

- A degree in Business/Engineering/International Relations (or equivalent), 10+ years’ experience in international B2B sales, tendering or partnerships, in the Lottery Industry.  

- Proven success in end toend bid management, complex contract negotiation, and solution selling across multiple stakeholders.  

- Strong relationship building skills with regulators, public authorities, and Clevel counterparts; excellent verbal and written communication in English (French and/or another European language is a plus).  

- Data driven mindset; ability to build business cases, track KPIs, and steer profitability at scale.  

- Resilience, curiosity, and a passion for winning in competitive environments.